![]() The objective of every company is to increase the traffic of its website since the increase in the number of visits is linked to a greater number of sales. So that customers know our products or services and can receive updated information about them, easily and conveniently. But before giving you the keys to increase the traffic of your website, you must be clear that the content is the king and will be the one who interests the users, who will read the posts and end up becoming potential customers of our products and services, so that we must bear in mind that the best way to offer content is through a blog . The actions to attract traffic to our website are focused on the marketing of content, descriptions and SEO positioning in broad strokes, so having a blog on your own website is something totally mandatory. Thanks to this strategy, you can offer quality and updated content to attract users, who know the brand and browse your website, valuing the options to buy. Next, we give you 10 keys to increase the traffic of your web : 1. Quality Content Although it seems that publishing more things in less time is the key to success to attract more audience to your blog, in reality, it is not like that. Publish three or four posts per week, but with quality content is the perfect way for new visitors to reach your site. Original ideas, well-written texts and really informative, are the three guidelines that every post should have, as it will reach more people, who will read it and in turn share it, reaching more and more people who will do the same. Let's look at our own experience. When we read an entry in a blog that interests us and that provides us with information, or simply entertains us in an original and fun way, we share it in our social networks and we discuss it with friends that we think may be of interest to them. Well, exactly the same happens if we are the ones who publish quality content for our audience. 2. Use the hots We call hots to the topical issues that occur every day on social networks, also known by Google as trends. Write about something that is the trend, and we know that people are looking for it on the Internet, increases by a large percentage, the possibility that more people visit your blog and therefore, your website. We all remember the news of the famous dress that could be seen in different colors. Well, the blog writers, began to write explanations of why each person saw that dress of a different color in the same photo. So that even the different television networks gave their own explanation in the news. Was it really so important to talk about that dress? Not really. But join trends and hots, makes the traffic of our channel, whether a blog, a radio or a television, increases the number of visits. Of course, we must consider what issues are considered as trends in our field and always be the latest. 3. SEO Writing is fine, and offering quality content is the right thing to do. But it is useless if you do not establish an SEO positioning strategy, which will make our articles appear in the top positions of internet search engines, thus offering our blog in the first results of a query. Some SEO positioning strategies that we must take into account are: Create good titles The title of a post is one of the first things offered to the user who has searched for a topic. So it is very important to use the right keywords in it. We must also bear in mind that the extension of a title should not be more than 60 words since it would become too long a text and lose its effectiveness. Use the links The link is a very important factor in SEO positioning. The search engines track the pages that contain links, both internal and external, to offer their results. Description The description is one of the spaces where we can use the keywords. A search engine offers the pages that are positioned correctly thanks to the words that describe it, so that a text, in addition to the title, where it is explained what is offered in that space, is a good option to achieve a correct positioning. 4. Make a difference who you are and how you are When writing a blog, each company must make a difference with the content , especially in the way they write their articles, treat the audience and take into account not to lower the level of their articles at any time , because if our readers become continuous, they expect from our posts a personalized information in our own way. 5. Variety of formats Although we should always be clear that content is the most important thing in a blog and a website, we should not leave aside the variety of formats when it comes to offering new posts , and that is that both the images, videos, and infographics are perfect elements to streamline the reading and make the user understand our message more easily. 6. Commitment to your audience Whether we manage to increase the traffic to our blog, or if we have not yet achieved it, the commitment to our audience is a very important factor. The constant updating of content should be a priority when it comes to running a blog since we must offer our visitors several topics that may interest them, and take into account the topics proposed by some users, for future articles, if our blog allows leaving comments. 7. Focus on your customers Creating our Buyer Persona is fundamental to developing an Inbound Marketing strategy, so we must squeeze as much as possible our knowledge about the profiles we have defined to write articles focused on them, and therefore, focused to sales. 8. Use social networks To promote the entries of a blog is something difficult since the announcements are made on the products or services of a business directly, therefore, we must promote our posts in the social networks, offering the possibility to the reader to share in their profiles, especially in Facebook, Twitter and Google +. 9. Offer a subscription to your readers The idea of having a blog is that visitors end up becoming potential customers. To do this, we must offer subscription forms so that users who are interested in our content or our newsletter can leave their data and be informed of all the movements made by the blog, such as new articles or new changes. 10. Create a periodic newsletter Once we have created the subscription form to our blog, then we will know if the users are really interested or not in our articles, therefore, it is time to create a periodic newsletter, which we must send to your emails with news, to achieve so the clients revisit our blog, since it will offer them updated and interesting contents, and therefore, our business. Once we are clear about the purpose of our blog, and how we will structure it day by day, it is time to apply these ten keys, which will help our content to be positioned in the first results of the search engines and also increase the number of visits to our website, so that our business has more sales possibilities. Cheap Web Developer $12 Per Hour
8 Comments
Maya
6/14/2022 10:21:18 pm
Great advice! Thanks to these expertly advice I can make my business go up. I want to share a company who help my business in SEO and web design. "Castle Jackson". https://castlejackson.com.au They have effective strategies on how to market your business online. Thanks again.
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6/17/2022 04:27:23 am
It captivated me the most when you shared that publishing quality content is the best way to attract new visitors. My friend is planning to buy web traffic to increase the visitors to his site. I should advise him to go for it to make his website more successful.
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