![]() The video marketing is responsible for using the audiovisual material to promote a product, service or brand. Apparently, it is not a new trend, because it has already been engaged in offline marketing, but in recent years has become more relevant on the web. With this figure, you can increase your visits to your websites and social networks since in a matter of seconds you can transmit the user's relevant information about the product or service to offer. It should be noted that catch the user's attention on the Internet is a matter of seconds, on average the first 6 seconds are crucial to capturing their attention otherwise leave your site. Benefits of Video Marketing: Approach the user in a real way to the company. Explains clearly and accurately some important process of the product or service. The user gives more confidence, seeing that the product or service is real and functional, being more likely to purchase. It awakens the user's interest. Increase visits to the website and social networks of the company. It is easy to share, so it can become viral at any time. It helps your SEO positioning since when it is shared, visits to the website will be sent, with the opportunity for users to explore sections of the website. It should be noted that there are different platforms that help you make videos in an easy and simple way although some of these are not free and have a watermark at the end, so we recommend you go with professionals, such as IM Solutions, to help you integrate all the elements you want to your video. Remember that the most successful videos must meet one of these 3 aspects: Entertain, Educate and Amuse. to know more please visit our website
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![]() Are you thinking about creating a blog or a web page but do not know how to choose an optimal domain name? It is an important decision because once the page, the blog or the online store is installed, configured and working it will not make sense to change the web domain name. Now, the choice will depend on the objective of your website, that is, according to the type of web page you have designed for your domain.You have many options, a blog, an online store, a company page, a niche site and many more. Each of them caters to different considerations when it comes to buying and registering a web domain. That said, there are certain rules or good practices that can help you in your choice. Below, I list several tips to follow when choosing a domain name, which I find essential to get a large domain name web. # 1 Brainstorm with the TOP 5 of your keywords # 2 Name your domain with keywords or brand # 3 Choose the relevant extension (preferably .com) # 4 Make your domain easy to write # 5 The domain name should be easy to remember # 6 Try to make the name as short as possible # 7 Choose a natural web domain name # 8 Avoid violating any type of copyright # 9 Check the availability of the name in social networks # 10 Do not use scripts or numbers # 11 It's not a matter of the latest trends # 12 Use a domain selection tool To Know more Visit our website here ![]() Hosting and hosting mean the same thing. Both words refer to the server where the pages of the websites are stored. It can be located anywhere in the world, which does not influence at all with the operation. Never use a free hosting to host a sales website! It would be a total waste of time since your business will not look anything professional. In addition, you will not have many features that are needed to have an e-commerce. Keep in mind that most of those who start an Internet business tend to think that the only important feature to select the right hosting is the space they offer. What a huge mistake! ... Having a lot of space, maybe it could be useful if you only think of a common web page, but it is inherent in the sales that you can get. When hiring a hosting company, keep in mind these parameters, which are what you will need: 1. You do not need more than 200 megabytes of space. With this space, you can work comfortably, without fear of falling short. If you use databases in case of making a virtual store you will need between 50 and 200 megabytes. These values are relative and will help you to decide until your company or online business grows enough. 2. Create enough email accounts with autoresponders. With 5 accounts you will show that your online business is professional and that the e-mail addresses have the same domain. For example, if the URL of your website is http://www.mycompany.com, your e-mail could be [email protected] or your name @ my company. In this way, you will demonstrate a minimum of commercial solidity. 3. You need 1 gigabyte of data transfer. This means the transfer of information between your visits and the server, or the number of pages that all your visitors can see every month. The unlimited transfer is almost impossible to obtain since the sites that offer it do not have it. That is why it is little credible sites that offer this type of services. For you to know the transfer of data is one of the most expensive things within the field of Hosting. 4. The hosting should offer technical support. Ideally, it should be a telephone, ticket, or chat, available 24 hours a day. However, it happens that these services are quite expensive, and rarely need to have such support. Technical support by email, would not be bad. As long as they respond! A good Hosting would have to give you answers in less than 24 hours. And the support should be unlimited in consultations. 5. Type of support. See if it supports what your site needs. That is support for Windows or Linux products. And that it supports databases for future applications. 6. Tools and applications. Almost all good hosting bring applications such as counters, statistics, forums, shopping carts to get started in the E-commerce, chat, guestbook or email list Managers & s. It is essential that you handle these data before hiring the service. 7. It is better than the same company provides you the hosting and the domain. You will need to buy your Domain Name, so it is better for the hosting company to sell Domains, so you do not have to look for other providers. But remember that this is not an exclusive feature but it will help you as a beginner. Professional Website Design For Your Business With A Desktop And Mobile Version ![]() 1. Google favors the generation of original content, each time is more demanding with respect to this topic, so your content must be of great value, original and preferably unpublished. You must propose attractive and interactive content. 2. The use of keywords is still important, so you should have a good study of keywords to determine those with which your market seeks you and include them in your valuable content. You must work in a precise and consistent manner, the keywords that your pages must contain must go from 1% to 3%, emphasizing that the wording must be fluent and without errors. 3. Responsive website optimization, that is, that your website is optimized for mobile. This rule of Google is already a reality this year, is vetoing without showing the sites that continue without a version of their page to be properly seen on mobile devices. 4. A suitable Link building strategy will also allow you to optimize your website in the eyes of search engines. Having access and exit links on your website of value and congruence with your content are still taken into account. The more relevant sites link to your site better, but it is also important that you have internal links between your own content. 5. Your Social Networks and their contents already play a very important role in SEO, so what you develop in them can already be shown by the search engines. Take care to have a solid content strategy in your social media. 6. The real-time analysis ( Real Time Tracking ) is already a reality in Google Analytics, and makes it easier for us to better understand what visitors to our website, their preferences, search map and contact points. This is undoubtedly information that will help you to guide your content and/or SEO strategy in a faster and more versatile way. 7. The issue of download time, structure of information and menus are still important for SEO, so it should not be ignored. 8. The use of non-optimized URLs is also something you must take care of. Every URL that is created on your website (when creating a new page, post or landing) you should think that the address of the same are keywords by which you can find the search engines. 9. The Title and Description of your website also continue to be important in order to improve your positioning in the search pages. It includes keywords and/or longtail well studied, different and attractive. 10. Finally, I suggest you take great care in labeling all the images that you upload to your website very well, with a name and description that also allows search engines to show you and thus gain more visits to your website. ![]() Optimize Your Account When you start using Instagram as a business, the first thing you should do is configure your account in the most optimal way, this is the first step you must complete. You must choose the username, ideally the name of the business, also add the profile picture that should be the logo or graphic symbol of the company. 1.- Business profile: Instagram offers two options for its users, first the possibility of creating a personal page and second the page of brand or business, the latter offers you benefits of a corporate account, that is why you should choose, remember that the social media of your company is very important. In addition, Instagram offers the ability to verify your account and have a verification badge, which makes it easier for people to identify and follow authentic brands. 2.- Brand strategy: it is very important that you decide what your strategy will be on Instagram, and that you are consistent with it, that your posts and comments are. You must decide between if you use this account to gain more followers, to try to sell more your product or to make known your brand, among some other options. 3.- Edit the sharing options: allow your photos to be shared immediately on other social networks such as Facebook or Twitter, this is achieved in Options -> Settings -> Linked accounts. This will allow you to reach audiences not only on Instagram but on other social networks with the same publication. Control what you publish Take the time to create high-quality content, work with your creative team to produce images that are well made. If you do not have a creative team and you are a small company take the time to learn from other brands that have achieved success on Instagram, such as Mercedes Benz. 4.- Thematic photos: one way to use Instagram for business is to look for all the photos you post to be similar, to look more or less the same, this can be through a filter or they are from the same objects or subjects. So that your followers can identify your photos and stand out from the rest of your feed. Post photos and videos that feel authentic and immediate. 5.- Insert your profile on your blog: you can use the Instagram insertion code to help bring traffic from your website to your Instagram account, you can also insert it into Widgets on your website. 6- Publish a sponsored advertisement: sponsored ads are not yet available, but in the future, they will allow you to stay longer in the search results for the desired keywords. These were released to the market last year and there were very good results. Promotions and contests Brands or businesses have creative accounts, which draw the attention of users, it is always important to offer the best quality content, and always seek innovative ways to publicize your brand. 7.- Exclusivity: offers promotion codes or exclusive offers for your followers on Instagram, it's a simple way to gain followers and not just like it. 8 .- Share photos of your followers: you can share photos in which your followers have tagged, is a way to show appreciation to your followers. This can also encourage other users to also publish images referring to your brand with the goal that you also share them. 9.- Infallible competitions: everyone always wants to win something, get a free product or benefit, so you can promote a contest in which users use a tag or hashtag and publish your logo, this will allow you to reach a much larger audience (to the followers of your followers), which will allow you to expose your brand much more. 10.- Show your employees: taking advantage of the main advantage of Instagram, which is the possibility of showing images, publish photos of your employees, so that your followers know who is behind the brand they are following. To Know More Visit Our Website Here ![]() What you should NOT do on Twitter Twitter is a tool that allows us to have a greater reach with our customers, the interaction is more simple and comfortable, so do not abuse it and how to know what is an abuse? Well, here we leave you some tips so you know what NOT to do. Use Twitter as a Chat or Spammer: What are you doing? It is good that you want to socialize with your followers but spam is tedious, especially when it is a conversation that does not interest others or hanging links that are not relevant to your business. So what you will get is to lose some followers and that does not suit you. Offensive or "Funny" language: We know that your sense of humor is important, but remember that not everyone will be funny. Also, remember that Twitter is public and there will be people who do not like what you post and they tell you, that is NOT a reason for attacks, you should accept constructive criticism because they can help you, of course, if someone is offensive to you, only remove it from your followers. Remember that it is not YOUR image is that of your company !. It is not a personal twitter: If it was personal your friends follow you but not all clients do it. Do not put on the twitter of your company that "I'm going for a coffee" or "I'm bored" or the classic "with nothing to do". Apart from that, they are negative messages, they are not related to your business although they do affect it if you do not have personal twitter create your account and go. Not having an avatar and/or having a complicated name: Remember that the company must have an image, maybe the logo, maybe a photograph of the place, the people or companies that create your account and do not have their own image give mistrust, keep it in mind. Apart is a golden rule in marketing that you must have a name that is remembered and simple if your company is Auto Mechanic Workshop Happy and Content Friends, who do you think will remember all that? Put something simple, maybe something like The AMW official ... is easy, simple and above all you include your customers, they will feel like friends of the company. Not having Biography: This is related to the name of your company, if you have the long name, in the biography you can perhaps put it in full and say what you do without putting it in the user's name. The biography gives information about your business and what you do is important because we return to the word, it generates trust. It's like you know someone and only gives you their name and does not want to tell you more about what they do. Would it give you confidence? Do not trust: Control your list of followers / follows since there will be those who do not interact with you or vice versa, this you can do every month. Analyze well who is following you and who you are and check if they suit you or not. Leave Twitter: If you created an account on this network, it is because you are going to use it. Do not cause bad image because when an account is inactive it generates that. If you no longer want to use it, it is better to cancel it and that's it, you'll always be welcome if you want to use it again but really take care of it. Be ambiguous in your messages: Do not use technicalities, be clear and direct, remember that not all people handle the same language even if it is English. We return to the example of the Automotive Workshop if someone asks what should I do because my car does not advance and I do not know why? tell him the quick answer: "you must bring it to check it" or "go with a mechanic in your city". Do not get to guess what it has, or mention your technicalities, remember that the specialist is you, not your followers. Do not want to be a know-it-all: Do not want to report the recent earthquake, or the hurricane or be the news, because you must be sure that your followers are already news and people who are published this kind of content. You focus on your business, you provide data related to your company and that's it, why complicate your life? Do not just want to sell: That is to say, we know that this is one of the objectives, but it is tiring that they tell you all the time, buy this or the other. Put interesting things about your company and maybe then an offer, but do not mention every 5 minutes what you do and what you sell. We hope you put these tips into practice so that you can do much better and your business keeps flowing more and more. Need a website for your business then visit ksoftcloud ![]() While it is important to share product descriptions, or reviews of similar services, and even news of related topics, the sites can also be characterized -and get to have a good ranking- by sharing interesting content that draws the attention of your entire audience and I managed to win some more followers. Writing this type of content can be difficult (and slower) because you are not an expert in other topics, or it takes a while of research and selection because sometimes you find arguments that would be interesting to talk about but not tied with the theme or the line of the web page. One secret of successful websites is that not all of their content is focused on the same topic. Adding a bit of variety is what has guaranteed thousands of visits per day, especially if it is complementary information that, although not directly related, helps the user to understand more about certain topics. So here are some tips for when you feel it is time to add content different than usual. Choose a popular theme Maybe some war in a distant country is an interesting topic to generate content; however, you must ensure that your website is related (even if it is the least) to that topic. So if your company is a shoe store, you can hardly relate the war with your products naturally. To know what topics would suit your site, just review what have been your most popular previous posts. Just check the statistics and review the topics of the publications that have received the most visits. It can be a post about a service related to the one you offer, or content that talks about the different uses of one of your products. If you have new information about one of those popular publications, it will be a good time to share it, and in the same way, place a link to the previous publication as "the first part" of the article. This will generate even more visits on that previous text and you will give a continuation. Or, you can take advantage of some news of the moment. No need to relate it to any of your products, simply talk about it, but taking care, of course, that it is a similar issue to the industry under which the company is managed. Establish a different approach You may all be talking about this topic, but what really matters to your readers is the approach you give to things. So if you find an interesting topic that you do not know how to approach, you can ask yourself the following questions: 1. What have things already been said on the subject? 2. What interests people about that issue? 3. What would interest my audience? 4. What kind of people has commented/shared information on that topic? 5. How was that note shared? (television, radio, newspapers, etc.) It is important to evaluate all of these features to know if a topic would be relevant to your target audience as much as it is to other audiences. If it is a similar or interesting topic, it is necessary to find out who has spoken about this and in what way, because you could find a very similar approach to yours that maybe was directed to another type of audience but that is also applicable to yours. If you are not sure of the effectiveness of a topic, ask these questions and you can decide if it is a good option to share on the website of your business. On the other hand, if it is an issue that was widely covered some time ago, it is a perfect opportunity to establish a comparison between how that topic was seen at the time it arose, and how the vision about it has changed; to mention the conditions of before and now, or all the characteristics that caused such a topic to arise at the time. Choose the opposite theme It is very likely that if you defend any position, product, or service, there is also someone talking about the negative aspects of the same position, product, or service. Sometimes listening to the opposite side of things will only help us to comprehend widely the subject of which we speak. It is true that you can unwittingly advertise the competition that you are trying so hard to discredit, but for your clients, it could be very interesting to know your opinion about the opposing party. For example, if you have a law firm, you can create content by naming what happens when a person decides to defend themselves without asking for any kind of legal help. Or, if you own a spa, you can mention what happens to the skin when it is not properly cared for. It is a certain type of advertising that may well win you, followers, as it may cause some readers to vote for the opposite solution. However, if you know how to create it, you will achieve that your faithful followers are fully convinced that paying for these services will benefit them more than continuing without them. Generating risky content can also serve to boost visits to your site and help you achieve web positioning, because, as we mentioned before, it is not convenient for a site to speak only about your products or services; It is important to add a little variety to attract the attention of different audiences and show that it is a versatile company that is interested in offering interesting topics to its readers. Remember that websites must be constantly updated in order to continue generating interest in regular customers of the company.To Know More Visit our Website ![]() Probably when you start your business you have no idea of the marketing strategies that will work for your business since everyone has different needs depending on the type of company and the target audience they are targeting. That's why there are some marketing strategies that could work for you. 1. Earn supporters This strategy is ideal for businesses that do not yet have a solid customer base or do not yet know what type of audience to target. If this is your case, it is best that you meet a group of people who observe your progress as a company and give you some feedback. In the professional theater, people are usually invited to watch a rehearsal function before the big premiere. By offering these free features, the public appreciates being allowed to watch the "work in progress", and that they can express an opinion about it before the company starts presenting sales and real audiences. You can summon a group of people (friends, family, neighbors, etc.) and show them what you have advanced in your business so that they can comment on their opinions as objectively as possible. If you sell a product, you can make a small meeting to show them the prototype and know what they really think. It is important that this type of event is carried out without a commitment by the attendees because it will serve you more as learning than to win customers. If someone is interested in that moment, it means that you are on the right track. You can even measure the level of attendance and call to know how good your advertising strategies are. This first movement will make your company known and will give you a better deal with the client over time. 2. Share information If you offer a product, it is likely that your customers are interested in knowing how it is made or the ingredients it carries. And if you offer a service, people will like to know a little more about why this service is necessary, or what they can do to extend the benefits of that service. The curiosity that your company generates in people is something fundamental, and it will be much better if you can answer all your questions. It is not necessary that you share your family's secret recipe, or that you show the exact procedure to create the clothes you sell, but if you give a little additional information, customers will be grateful. For example, instead of revealing the secret ingredient of your jam, you can tell how they discovered it or whose idea it was. If you have a spa, it will be good to share information with your clients about how to increase the benefits of the treatment. Or, what are the advantages of hiring a web developer to create the page of a business? You must share enough information to convince your customers to buy with you, and at the same time generate doubts that your products or services can solve. In this way, they will feel that they know a little more about the business, and seeing that it works for them, they will trust you. 3. Give away marketing items The " merchandising " is to sell products that remind you of your brand. You can start by giving small items, such as key rings, pens, bottle openers, stamps, book dividers, pins, or whatever you can think of (and for the one that reaches the pocket of a new entrepreneur). The point of these articles is to give something to your customers that they are more likely to bring with them at any time. Granting a pen with the logo and slogan of your company will help each time you use it, remind you and show it to other people. On the other hand, customers will love having a gift item every time they buy with you. It does not need to be very expensive (like t-shirts or caps), especially if you're just starting your business; but something is done with quality where you can clearly see your logo and the name of your company. For example, you can give out pens, and each time your client lends it to someone, they will inevitably talk about where you got that pen and you will create word of mouth advertising. Spending does not seem like an interesting option when you're not generating any profits, but it will be worth it to make these small sacrifices to publicize your business and make it grow soon. There are thousands of strategies that will help you position your business and give it the visibility it requires; However, these 3 strategies apply to any type of business because it is important that all entrepreneurs and entrepreneurs carry out these steps at some time. Need a Website For your Business then Visit Ksoftcloud ![]() Keys to success It is possible that your content strategy is facing problems, but the good news is that there are simple solutions. With the implementation of some of these simple changes, you can take better actions than your competition: Create characters: creating customer personas for different types of people who are interested in your products or services can make a significant difference in your marketing efforts. The creation of these characters will help you better understand the needs of your customers and, therefore, give you a better basis for creating better content. Create content: once you have understood who your customers are, you can begin to reflect on how each character moves throughout the purchase cycle. It is possible that your characters move at different speeds, this means that they ask different questions and require different answers. The more you can disaggregate the content and focus more specifically, the better it will be. Plan and schedule: as with everything, having a plan makes things flow more efficiently. You may not follow the plan to the letter, but at least you will have a roadmap to program your content, and your team can take responsibility for time limits. If you leave your content for "when you have time," you will never pay the attention necessary to achieve success. These are some of the reasons why you should reevaluate your content marketing strategy. To be efficient, content marketing demands time and total commitment. For more information and guidance on redesigning your content marketing strategy, contact us now ![]() Do you also have the feeling that your website has not evolved at the same time as your company and at the speed with which the context in which it moves does? The constant transformation in the business environment forces companies to adapt to changes to achieve business objectives. This post is for you if ... > The purpose of your website is no longer the same > Your marketing strategy is not entirely clear > The competition seems to be on your heels > Your corporate identity does not match the physical manifestation of the brand > You do not capture all the traffic you expected > The web does not have the content that users are looking for > Your clients access but do not take action > The results are not aligned with your business objectives Let's be honest. Redesigning your website is much more than getting a good look. The reality is that it is a critical aspect if what you want is to consolidate brand awareness, increase the volume of visits, improve the conversion rate, obtain more potential customers and close more sales. When you want, we start. 1 # Clarify your goals When you decide that the time has finally come to address the redesign of your website, the generation of opportunities is at the center of all the targets. This approach has as a positive consequence the realization of an extra effort to align the objectives of the redesign in the updated context of the business objectives. Where do you want to be in the next 12 months? What resources will you allocate to achieve the objectives? Think about it. 2 # Drive traffic from mobile devices Optimization for mobile navigation is increasingly important. The direct consequence is that Google improves the positioning of web pages with mobile-adapted design in the search results and thus helps users find more pages that are relevant. This trend is unstoppable. Is your website optimized for mobile? The computer version of a web page can become very difficult to view from a mobile device. Do a mobile optimization test, confirm if your website is ready to navigate in favor of all predictions and make sure that users will have a pleasant browsing experience during the entire time they stay on the site. 3 # Optimize the size of the page And in this case, the size does matter, and a lot. On the one hand, people notice when a web page is slow to load and on many pages, a delay of more than two or three seconds causes immediate abandonment. In addition to this, Google is obsessed with speed and admits that the use of site speed in the ranking of search results, among many other things, makes users happier. At more loading speed, less bounce rate. This means that the faster the web is, the better the user experience will be. The direct impact is a long time of stay on the site and an increase in the number of page views and therefore business opportunities. 4 # Get easy to find a site Optimize your site for SEO positioning is a bet for the future of your business and statistically offers a very strong return on investment. Some of the determining factors of success are a clear and precise navigation structure, an adequate density of keywords for the audience you are pursuing, continuous updating of unique and relevant content, without forgetting the measurement of results and the analysis of the actions that have had a consequence on the web. Beautiful Website Design | Professional & Affordable|100% Satisfaction Guaranteed Web Design service |
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