![]() Do you also have the feeling that your website has not evolved at the same time as your company and at the speed with which the context in which it moves does? The constant transformation in the business environment forces companies to adapt to changes to achieve business objectives. This post is for you if ... > The purpose of your website is no longer the same > Your marketing strategy is not entirely clear > The competition seems to be on your heels > Your corporate identity does not match the physical manifestation of the brand > You do not capture all the traffic you expected > The web does not have the content that users are looking for > Your clients access but do not take action > The results are not aligned with your business objectives Let's be honest. Redesigning your website is much more than getting a good look. The reality is that it is a critical aspect if what you want is to consolidate brand awareness, increase the volume of visits, improve the conversion rate, obtain more potential customers and close more sales. When you want, we start. 1 # Clarify your goals When you decide that the time has finally come to address the redesign of your website, the generation of opportunities is at the center of all the targets. This approach has as a positive consequence the realization of an extra effort to align the objectives of the redesign in the updated context of the business objectives. Where do you want to be in the next 12 months? What resources will you allocate to achieve the objectives? Think about it. 2 # Drive traffic from mobile devices Optimization for mobile navigation is increasingly important. The direct consequence is that Google improves the positioning of web pages with mobile-adapted design in the search results and thus helps users find more pages that are relevant. This trend is unstoppable. Is your website optimized for mobile? The computer version of a web page can become very difficult to view from a mobile device. Do a mobile optimization test, confirm if your website is ready to navigate in favor of all predictions and make sure that users will have a pleasant browsing experience during the entire time they stay on the site. 3 # Optimize the size of the page And in this case, the size does matter, and a lot. On the one hand, people notice when a web page is slow to load and on many pages, a delay of more than two or three seconds causes immediate abandonment. In addition to this, Google is obsessed with speed and admits that the use of site speed in the ranking of search results, among many other things, makes users happier. At more loading speed, less bounce rate. This means that the faster the web is, the better the user experience will be. The direct impact is a long time of stay on the site and an increase in the number of page views and therefore business opportunities. 4 # Get easy to find a site Optimize your site for SEO positioning is a bet for the future of your business and statistically offers a very strong return on investment. Some of the determining factors of success are a clear and precise navigation structure, an adequate density of keywords for the audience you are pursuing, continuous updating of unique and relevant content, without forgetting the measurement of results and the analysis of the actions that have had a consequence on the web. Beautiful Website Design | Professional & Affordable|100% Satisfaction Guaranteed Web Design service
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