![]() Optimize Your Account When you start using Instagram as a business, the first thing you should do is configure your account in the most optimal way, this is the first step you must complete. You must choose the username, ideally the name of the business, also add the profile picture that should be the logo or graphic symbol of the company. 1.- Business profile: Instagram offers two options for its users, first the possibility of creating a personal page and second the page of brand or business, the latter offers you benefits of a corporate account, that is why you should choose, remember that the social media of your company is very important. In addition, Instagram offers the ability to verify your account and have a verification badge, which makes it easier for people to identify and follow authentic brands. 2.- Brand strategy: it is very important that you decide what your strategy will be on Instagram, and that you are consistent with it, that your posts and comments are. You must decide between if you use this account to gain more followers, to try to sell more your product or to make known your brand, among some other options. 3.- Edit the sharing options: allow your photos to be shared immediately on other social networks such as Facebook or Twitter, this is achieved in Options -> Settings -> Linked accounts. This will allow you to reach audiences not only on Instagram but on other social networks with the same publication. Control what you publish Take the time to create high-quality content, work with your creative team to produce images that are well made. If you do not have a creative team and you are a small company take the time to learn from other brands that have achieved success on Instagram, such as Mercedes Benz. 4.- Thematic photos: one way to use Instagram for business is to look for all the photos you post to be similar, to look more or less the same, this can be through a filter or they are from the same objects or subjects. So that your followers can identify your photos and stand out from the rest of your feed. Post photos and videos that feel authentic and immediate. 5.- Insert your profile on your blog: you can use the Instagram insertion code to help bring traffic from your website to your Instagram account, you can also insert it into Widgets on your website. 6- Publish a sponsored advertisement: sponsored ads are not yet available, but in the future, they will allow you to stay longer in the search results for the desired keywords. These were released to the market last year and there were very good results. Promotions and contests Brands or businesses have creative accounts, which draw the attention of users, it is always important to offer the best quality content, and always seek innovative ways to publicize your brand. 7.- Exclusivity: offers promotion codes or exclusive offers for your followers on Instagram, it's a simple way to gain followers and not just like it. 8 .- Share photos of your followers: you can share photos in which your followers have tagged, is a way to show appreciation to your followers. This can also encourage other users to also publish images referring to your brand with the goal that you also share them. 9.- Infallible competitions: everyone always wants to win something, get a free product or benefit, so you can promote a contest in which users use a tag or hashtag and publish your logo, this will allow you to reach a much larger audience (to the followers of your followers), which will allow you to expose your brand much more. 10.- Show your employees: taking advantage of the main advantage of Instagram, which is the possibility of showing images, publish photos of your employees, so that your followers know who is behind the brand they are following. To Know More Visit Our Website Here
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