![]() While it is important to share product descriptions, or reviews of similar services, and even news of related topics, the sites can also be characterized -and get to have a good ranking- by sharing interesting content that draws the attention of your entire audience and I managed to win some more followers. Writing this type of content can be difficult (and slower) because you are not an expert in other topics, or it takes a while of research and selection because sometimes you find arguments that would be interesting to talk about but not tied with the theme or the line of the web page. One secret of successful websites is that not all of their content is focused on the same topic. Adding a bit of variety is what has guaranteed thousands of visits per day, especially if it is complementary information that, although not directly related, helps the user to understand more about certain topics. So here are some tips for when you feel it is time to add content different than usual. Choose a popular theme Maybe some war in a distant country is an interesting topic to generate content; however, you must ensure that your website is related (even if it is the least) to that topic. So if your company is a shoe store, you can hardly relate the war with your products naturally. To know what topics would suit your site, just review what have been your most popular previous posts. Just check the statistics and review the topics of the publications that have received the most visits. It can be a post about a service related to the one you offer, or content that talks about the different uses of one of your products. If you have new information about one of those popular publications, it will be a good time to share it, and in the same way, place a link to the previous publication as "the first part" of the article. This will generate even more visits on that previous text and you will give a continuation. Or, you can take advantage of some news of the moment. No need to relate it to any of your products, simply talk about it, but taking care, of course, that it is a similar issue to the industry under which the company is managed. Establish a different approach You may all be talking about this topic, but what really matters to your readers is the approach you give to things. So if you find an interesting topic that you do not know how to approach, you can ask yourself the following questions: 1. What have things already been said on the subject? 2. What interests people about that issue? 3. What would interest my audience? 4. What kind of people has commented/shared information on that topic? 5. How was that note shared? (television, radio, newspapers, etc.) It is important to evaluate all of these features to know if a topic would be relevant to your target audience as much as it is to other audiences. If it is a similar or interesting topic, it is necessary to find out who has spoken about this and in what way, because you could find a very similar approach to yours that maybe was directed to another type of audience but that is also applicable to yours. If you are not sure of the effectiveness of a topic, ask these questions and you can decide if it is a good option to share on the website of your business. On the other hand, if it is an issue that was widely covered some time ago, it is a perfect opportunity to establish a comparison between how that topic was seen at the time it arose, and how the vision about it has changed; to mention the conditions of before and now, or all the characteristics that caused such a topic to arise at the time. Choose the opposite theme It is very likely that if you defend any position, product, or service, there is also someone talking about the negative aspects of the same position, product, or service. Sometimes listening to the opposite side of things will only help us to comprehend widely the subject of which we speak. It is true that you can unwittingly advertise the competition that you are trying so hard to discredit, but for your clients, it could be very interesting to know your opinion about the opposing party. For example, if you have a law firm, you can create content by naming what happens when a person decides to defend themselves without asking for any kind of legal help. Or, if you own a spa, you can mention what happens to the skin when it is not properly cared for. It is a certain type of advertising that may well win you, followers, as it may cause some readers to vote for the opposite solution. However, if you know how to create it, you will achieve that your faithful followers are fully convinced that paying for these services will benefit them more than continuing without them. Generating risky content can also serve to boost visits to your site and help you achieve web positioning, because, as we mentioned before, it is not convenient for a site to speak only about your products or services; It is important to add a little variety to attract the attention of different audiences and show that it is a versatile company that is interested in offering interesting topics to its readers. Remember that websites must be constantly updated in order to continue generating interest in regular customers of the company.To Know More Visit our Website
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