The video marketing is responsible for using the audiovisual material to promote a product, service or brand. Apparently, it is not a new trend, because it has already been engaged in offline marketing, but in recent years has become more relevant on the web. With this figure, you can increase your visits to your websites and social networks since in a matter of seconds you can transmit the user's relevant information about the product or service to offer. It should be noted that catch the user's attention on the Internet is a matter of seconds, on average the first 6 seconds are crucial to capturing their attention otherwise leave your site. Benefits of Video Marketing: Approach the user in a real way to the company. Explains clearly and accurately some important process of the product or service. The user gives more confidence, seeing that the product or service is real and functional, being more likely to purchase. It awakens the user's interest. Increase visits to the website and social networks of the company. It is easy to share, so it can become viral at any time. It helps your SEO positioning since when it is shared, visits to the website will be sent, with the opportunity for users to explore sections of the website. It should be noted that there are different platforms that help you make videos in an easy and simple way although some of these are not free and have a watermark at the end, so we recommend you go with professionals, such as IM Solutions, to help you integrate all the elements you want to your video. Remember that the most successful videos must meet one of these 3 aspects: Entertain, Educate and Amuse. to know more please visit our website
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