![]() Globalizing your online store is a step that many entrepreneurs are considering. If things are going well in the domestic market, or we have passed the first potholes and have money to reinvest in our business, opening up to other online markets is a very interesting bet that can make your company increase its profits. Now, there are many things to take into account when entering new markets. Which is not easy, especially if you do not have experience selling in other countries. There are several steps you have to take in order to sell abroad through an online store. Tips to internationalize your online store 1. BUY A DOMAIN WITH LOCAL EXTENSION That is to say, if you are going to sell in the USA, you may be interested that your English version of your store has an a.US domain so that your store has a better positioning for the searches that are carried out from that country. 2. TRANSLATE YOUR WEBSITE Although there are numerous plugins and techniques to translate websites, many companies still prefer to go to the services of a professional translator. This allows them to avoid having their website have errors and, above all, is adapted to the keywords and phrases used by customers who speak in the other language. 3. ATTRACT TRAFFIC TO YOUR NEW STORE USA traffic will be of little use to you in an online version in English. Therefore, the idea is to try to attract traffic through an inbound marketing strategy aimed at getting your first buyers. Clearly bet on the investment in search engine advertising, using the services of a good SEM agency that is Google Premier Partner and has experience in the management of Google Adwords campaigns. 4. PAY ATTENTION TO LOGISTICS AND SHIPPING COSTS You are going to sell products in another country. Therefore, you need a carrier that allows you to send products from your country to the specific destination in which you are going to sell. It may be a local carrier that makes shipments to Canada, or you may be more interested in having a "partner" in that other country, which is responsible for making shipments through a local carrier. In any case, you will have to try to be competitive in terms of shipping costs, although you can also bet on a strategy that allows you to take advantage of the deficiencies of those markets to sell hard-to-find products. 5. TAXES AND CUSTOMS Taxes and customs are essential aspects for which you should inform and advise you when internationalizing your online store. Look for countries where you can be competitive when determining prices and do not forget to fulfill your obligations to the treasury. Professional Online Store | Responsive Themes|Open your own Online Store | Simple ready-made solution
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