![]() When you are making a website for a business, entrepreneurship or company, it is very important to have good chances to attract the attention of potential clients. However, what ensures that a company can be found easily on the web is a complicated science. And for this, one of the most important factors in SEO, or search engine optimization, which can determine where a website appears on Google, for example. In that task, the developer has a lot to do. SEO is based on putting yourself in the user's place and asking yourself: how will my clients look for me ?. For this, there is a series of steps to follow within a website so that we are the first search result that appears to someone who is looking for a product like ours. Doing a good job to show up in the search results is very important. On the other hand, showing in the first places as a relevant result, but with a high search intention, can be difficult depending on the case: if there is no good optimization, forget it. There are many factors that are involved in the SEO of a site, such as Google's algorithm. Familiarize yourself with these terms is one of the main tasks to give effect to this aspect of the business, so we leave you here the 5 keys that will help you get the results you need. 1. Make your website mobile-responsive Probably many times you have found yourself visualizing a website on your mobile phone rather than on a desktop or laptop, and if we consider the number of existing cell phones in the universe, how can we not deduce all the people, worldwide, who see contents from cell phones. It is a trend and it is enough to review Google Analytics statistics of any site. Nowadays, many people are changing the way they see the Internet from desktop computers to mobile devices, which range from tablets to smartphones. So, if you want to take advantage of the full potential of your consumers so that they can see and use a website, do not think about it and join in: you need to design responsively. The responsive design is the technology that can detect what screen size the user needs according to their device and is able to present the page with the correct size and functions to turn the user's navigation into something completely appropriate to their conditions. The theme then is that a responsive website helps you to better categorize yourself in the world of SEO, since it decreases your bounce rate when Google takes your website as a mobile-friendly account, which for Google is important, and it values it. with a good level of quality that will be reflected in a better CTR, that is, be even better positioned in the search results, and well, we know what that means, right? 2. Keep your pages light, yes or yes The images make a site look great, but put too many on a page, or do not reduce its weight, and you'll see how the web load becomes very slow: that definitely throws down your SEO Score. A good web balances need and benefit, and in this case, the use of words instead of text in graphics makes it possible. Ensuring that your image files are small is necessary for your page to load faster. A type of web development is to resize images before uploading them to your website; When the image is already small, then upload them. Some content managers modify the size of the image but changing the width and height in the HTML: that does not take away the weight of a photo, but it will make your website noticeably slower for visitors and will remove the weight that it should have. your SEO 3. Activate cache Another way to make your page load faster is to enable the cache so that your website is remembered in the visitor's browser and as an HTML version (this is very executable with WordPress plugins, for example). This means that when a visitor returns to your site, they do not have to completely reload the page again, saving waiting time. When you develop your site, you can designate that a page is cached and how long it should be stored. Why is this so important? A website that loads slowly will be "punished" by the Google system with less quality, lower CTR and, consequently, less visibility in the searches. And what is a website without visits? 4. Move your website in the Social Media world Although it applies beyond the world of development ... When you share your website on social networks, you give your SEO a great opportunity to stand out. Make it easy by sharing especially on Facebook with people, groups or fan pages that know that they might be interested in your content, trying to place a clear link with which to access your website. It is not 100% proven, but in practice, we can all realize that good content management, on Facebook, for example, will direct visits to your website that can be transformed into conversions (when you sell a product) or a long visit (quality visit): That's good for Google! This marketing advantage must be taken with care: if you are also going to include the RSS icons on your website, always place them at the end, in the footer: 5. Strive for better usability Good SEO is not just about keywords. You must promote good experiences to those who visit you so that they really want to be in your place and come back, of course. You must ask yourself: Is my website really relevant to Google searches? Do you meet expectations? With usability, you can play many things, which obviously you should pay attention to: Content: Is your website a useful resource for potential clients? Design: Is your website well designed, as for easy navigation? Development: Can you upload your website in 2 seconds? Responsive web design: Is your web page readable and visible on a mobile phone? One metric you could check is your impact on the bounce rate. A bounce of more than 50%, will let you know that you need to give more usability to your website because people visit it, but it goes fast. A website, especially if it is a company, can have many purposes, but one of the most important is to help you start the business and, for development with SEO, you must have the mentality and security to be helping the purpose, mainly generating sales. , conversions or visits of quality that help with the fulfillment of the objectives.
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