![]() Providing quality content to users will not help much if you do not find the best way to spread it. Making it come to them is as important as its creation. Likewise, there is more and more highly qualified competition regarding content on the Internet. Therefore, for this year we want to help you plan your content distribution strategies. Almost 90 million blog posts are made every month, and only with the WordPress platform. It is a considerable amount of content that you must put up with and improve the quality with which your team believes. To get to position yourself on the first page of Google, it is essential that this content is correctly written, that it provides value to the user who decides to read it and who can reach it easily. As prior advice to a content distribution strategy creation, you should plan the time that you will spend writing and disseminate. Good planning is the secret of an almost assured success. Here are the tips you can follow to make your strategy more effective: 1. Do not just use Facebook and Google as channels It is true that these two engines can be a great source of content distribution, however, they are not the only ones. Means of payment, forums, communities, user groups, other social networks, etc. You must carefully study which channel best reaches your target audience, and how you can make it more effective. Also, not because you write more content your article will be better. You need to focus on doing more with the content you've created. Share, mention, propose, etc. A good distribution of your content in various channels will improve traffic to your website, the linked one and, hopefully, you will get more conversions. 2. Your blog post-converted into an e-book Offering your users an electronic book with the quality content you offer is a way to capture leads. Give a different design and the possibility that your users can have it will improve your experience with your brand, with your blog. For this, there is a tool called Designerr that you can use and that facilitates the creation of an electronic book from a blog post. Make sure you use the keywords, the links, adapt the best design for your readers, that there are buttons to share on social networks, etc. And do not forget to share it with your friends and family! They can give a lot of play. 3. The trend of video marketing Are not you creating videos on your blog? It is fundamental for these new times. The trend of the use of videos is increasing, and more in this year. Not only can you get benefits for users, but from Google and YouTube. It is a good way to also reuse a content that you have already published, exploit all the ways in which you can offer it. With the tools Content Samurai, you can copy and paste whatever is in the publication that you choose and edit with images, music, narration, transitions, etc. Google includes videos related to that search in its search results. The competition for positioning among those videos is much lower than what you can expect in organic searches. 4. Infographics to share If what you like is to write long and quality articles, it is best to add an infographic so that your readers can easily share it (especially in social networks). In this infographic, you can summarize the important points of the publication so that they can be read easily and at a glance. Canva is a free platform on the web where you can let your imagination fly and create great infographics for your publications. In addition, it has templates and designs that adapt to different web spaces, such as Facebook posts. 5. The email has not died Those who say that sending emails is a waste of time, they are wrong! It is one of the main ways to keep your customers who have brands. You can spread the content of your blog through attractive emails for your subscribers. When talking about emails you have the possibility to innovate with great ideas. For example, include in each email that you send a link to your latest publication with a text that attracts the reader. If you mention other companies or brands, get in touch with them if they are willing to share this publication on their platforms. You can also contact another company in your sector that is not a direct competitor and propose an exchange of links, mentions, etc. There are many possibilities that you can adopt. 6. Reddit and share Reddit is a tool for social bookmarking and news aggregator. In it, you can leave links to your web content according to topics of interest to users. To do this you must log in and perform a subreddit search suitable for the topic you are dealing with. Once you find it, send a link to your content. These are some of the tips we have for you, although if you have any questions, please contact us. We are experts in Content Marketing and Web Designing, we will help you in everything we can.
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