![]() If we had to define a ranking of the most multidisciplinary jobs that exist, surely the web design would appear in the upper part. Like any trade related to the digital world and technology, the web designer complies with a profile in constant adaptation to changes. The rapid - very fast - advances of the system require web designers to evolve to the rhythm of the new demands and user profiles acquiring new skills that go far beyond the design and programming. Below we can see some of the qualities of a web designer. Before, and to avoid confusion, allow me a small license. Web Designer vs. Web developer It may seem obvious, but the truth is that there is still much confusion at the time of differentiating these two concepts: broadly speaking, a web designer could be compared to an architect, while the developer would be his site manager. Web design determines the appearance (digital design, navigation, colors, including graphic design and logo). It has to do more with the aesthetics and user experience to make an attractive and easy-to-use product. Web development, on the other hand, focuses on the functions and characteristics of the page and its main task is to program the background and not the form. Probably both share certain skills and characteristics, although they are different and very specialized terrains, so it is not usual for an excellent designer to be both an excellent developer and vice versa. In this article, we will focus on the qualities that every web designer should have. That said ... Let's go to it. A web designer ... 1. It is creative Another obvious, if we take into account that any office whose vocation is "create" or "design", must have a creative personality. But in this case, there is something else: the innovative desire. It is not only about providing imaginative value but also to surprise and find that extra that will make the page stand out from the others. The user is increasingly demanding and the saturation in the network is increasing. Therefore, originality and creativity are closely linked to another concern that you will discover in the next point. 2. It is updated A good web designer should be very active and curious about all the news and trends of information and communication technologies (ICT). In spite of the permanent effort of designers and image professionals to claim themselves as artists, the truth is that design is not a hundred percent free art: it obeys a client and a user, which requires every web designer a concern for always find the satisfaction of the final consumer. What is our Target? What aesthetic trends prevail in the sector? What usability preferences does the user or consumer have? What tools and software are the most current? These are several of the questions that any web designer should ask to be updated. 3. It is ambitious The will of constant improvement and the capacity of self-learning are other of the faculties of a web designer. According to the previous point, the web designer flees from the obsolete and looks for the newest, which constitutes a nonconformist character. It does not stop in the search for new goals and remains motivated to improve, learn new skills and feel fulfilled. 4. He is highly communicative At all levels, the design is communication. As a form of expression, web design is the bearer of a message whose language the designer must master to perfection. Its main task is to harmonize the different text and image elements that are going to be addressed to the user, so it must master written writing and editing as the starting point for usability. Being able to conceptualize headlines, labels and find those optimal words for SEO positioning will be essential to achieve the success of the website. But that is not all: that communicative vocation is also transferred to the personal plane, since the role that it plays within the work team forces it to be in permanent contact with programmers, collaborators, users, and clients, manage all opinions and anticipate problems. 5. He is a good negotiator The negotiation capacity is fundamental to obtain the resources that the web designer needs, both materially and economically (do not forget that - as in most trades - making web pages is also a way to earn money). For this, it is important that you know how the market and the companies in the sector work, what their requirements are and what resources to use. The web designer has to define tariffs, practice networking and find the balance between income and expenses to make your business as profitable as possible. 6. It is technical The technical profile of a web designer consists of a series of knowledge and skills that can only be acquired with constant and optimal training. A good web designer should be trained in: · Graphic design Many web designers rely solely on multimedia design - much broader - with the conviction that graphic design does not give them the dynamism required by their work, but the truth is that having notions of the basic principles of design theory is fundamental to obtain aesthetically satisfactory results. In addition to mastering certain visual tricks, it is also necessary to have knowledge of composition; balances and proportions (symmetry and visual balance); space (weight and separation / cohesion of elements); fluency (for the user's experience: depth, perspective, color, reading flow, ...); volume (ornamentation and 3D finishes) and typography. · APPS and UX Design As previously mentioned, a web designer must always be updated and know the trends of the moment. The avant-garde of web design is increasingly focused on the end-user experience and is prepared for reception from mobile devices, so it is essential to reinterpret the design as a product that meets the needs of the consumer and fits their capabilities, expectations, and emotions. · HTML / CSS The programming and the HTML and CSS language domain is not the exclusive competence of the developer. Despite this segmentation of work in the process of creating a web page, the designer should also have notions of code to design their design and see its compatibility with all browser systems. In this way, you can offer a much more complete service to your customers and cooperate better with the programmer, who is the one who must finally give life to your designs. · User interfaces To improve the features of the web page and create interactive and dynamic content, you have to know the underlying JavaScript language well, which affects the Document Object Model (DOM) of a page. In addition to being able to manipulate the DOM, the web designer should know well the different JavaScript libraries and other fast development frameworks such as jQuery, MooTools or YUI. · Servers A basic knowledge of how server technologies operate can also be useful for planning the scope of the project, although management of the engine script is usually left to programmers. The designer who understands the server language and compatible databases are more autonomous in his profession. The PHP, ASP, JSP and ColdFusion languages increase the hypertext markup in web pages, while Microsoft SQL Server, MySQL, and Oracle are relational database management systems that can be a good resource if they are well understood. · Marketing and SEO We have said that among the skills of a designer is the gift of communication. The best way to get the most out of it is a good marketing training that allows you to generate revenue through ads, increase traffic, generate clicks and question the visitor seeking the hiring of products and services. To produce content that appears in the search engines and have a greater hierarchy with respect to competitors, it is very important that the designer also has knowledge of Search Engine Optimization (SEO). And you, do you think you have the qualities of a web designer? If you are missing some, put the batteries! If on the other hand you have more or you have some more to contribute, surely you are qualified to share it.
1 Comment
1/15/2019 10:52:59 pm
A plenitude of thanks incredibly for your post. Hold writing. I can't thank you enough for the blog. Really savor your heart! Fantastic. I welcome you looking at this blog post. Really getting amped up for considering extra. Great.Very wonderful report post. Really getting amped up for reading more. Can read on.
Reply
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |