![]() Although there are many strategies to advertise in Google, such as the types of positions, or pay because search engines offer your website among the first results, there is a new way to advertise on Google, but completely free. This space is Google My Business and is aimed at businesses that want to register and create their profile, with which Google will offer users who perform their searches, the information of these companies. Google My Business is an updated version of Google Local and Google Maps and also now includes Google + so it offers all kinds of business information that the profile has been created, its location, its phone number and even the opinions of its customers. In this way businesses can get a free advertising on Google, appearing in the first results of the search engine, with a design adapted to any type of devices, such as desktop, tablet or smartphone. In addition to your location and your phone, thanks to the social network Google+ you can add a description and photos of your business so that users who visit your profile know your company and consider this option among their results. Let's give an example: We conducted a Google search to find a restaurant in Denver. In doing so, Google shows us the results of all the restaurants in Denver that have a presence on the network. But thanks to the section of Google My Business, it is possible to obtain information, free of charge for the establishment, from the most outstanding restaurants. As we can see, besides the names, it offers us the telephone, opinions, images, the location and even the schedule, so the user can consult the most basic information at a glance. Google's new tool, My Business is a good option for local businesses that want to reach their audience quickly and directly. By optimizing the profile of Google+, the search engine will offer our clients basic, useful information so that they know about our company and come to visit our website. Today we must take advantage of all opportunities for positioning on the Internet , since search engines have become the first choice for users to find a company or establishment, so we must be fast and present.
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