![]() Today there is perhaps an obsession with the fact of getting visits on our website, so we launched campaigns in social networks, online marketing campaigns, SEO positioning, SEM positioning ... but have we fallen into that it is useless to obtain a high number of visits if customers who enter our website do not complete the purchase process? Yes, you can meet many people, but if the users who visit us, there is a proportional number that we buy, we can say that we are wasting time and money. Getting visits is something important when selling online, but the visits that we must get must be of quality, from potential customers who will buy our product or service. The best way to get visits from potential clients, and the cheapest one, is through SEO positioning campaigns. But SEO is not an easy technique, we must control keywords with criteria, so that customers who really go to buy, I mean the potential, are those who visit our website. Before starting your SEO positioning campaign, you must specify at what stage our customers are, what they are like, what interests they have and what they are looking for, create your buyer persona and ensure at what stage of the conversion funnel they are. Once you have it clear, you can apply the following strategies: # 1 SEO IN THE DISCOVERY PHASE The discovery phase begins when the user knows our brand. It is then when it begins to discover who we are, what we sell, who our clients are and what they think of us ... We are in a step where the user presents a need and is in search of an answer. It is then when we must offer educational, informative and useful content so that we solve those problems or cover the needs that the possible client needs. To do this, we must do a keyword search that our client will use when looking for their needs. We can use Google Adwords for it, for example, and write down the keywords that our clients can search the most, analyzing them and seeing which ones would be convenient to use and which ones would not, according to their competence or level of results. # 2 SEO IN THE CONSIDERATION PHASE In this phase, we have already captivated the user with our advice, our keys, and solutions, providing them with information that has been useful to them. But the client wants more, and it's time to be more concrete in the content. Offer more specific articles than in the previous phase. We can already introduce some of our articles, but without being intrusive, since it is not the time yet. In this way, we will have managed to turn it into a lead. You can enter your information to get more information or to subscribe to our emails or newsletter. The client already knows who we are and how we work, but we still have to decide to buy. # 3 SEO IN THE DECISION PHASE This phase although it seems that it may be the easiest to get clients is not. Make no mistake. It is the most complicated phase. The client has reached the stage of buying our product or contracting our services but has to decide. Therefore the keywords that we must use in the decision phase will be those of long tail, that is, those that have a low search volume but that is very specific and concrete when it comes to finding our product. In this way, we will make the people who have followed us and know us find what they really need and buy it. As you can see, SEO is the main key to attract visitors to our website, but for these visits to really buy, we must use the specific keywords so that customers end up finding us and going through all the stages of the conversion funnel. To Know more Visit Our Website Here
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |