![]() The Internet is currently one of the best windows that can exist to publicize your service or product beyond your local area. Reach potential customers nationally and internationally with our online store and e-commerce service. The title of this article is one of the questions most heard in companies that are dedicated to electronic commerce and digital content creation. But, let's try to answer ... is it easy to create an online store? In the United States, due to the delicate economic situation that has been going on since 2008, many people who lost their jobs have had to opt for entrepreneurship, self-employment, and training in new technologies through the acquisition of digital skills for employment. During these last years, there have been success stories of online stores that have grown very fast and at a good pace. Therefore, viewed from the outside, it is generally thought that creating an online store is a simple, easy and quick solution to end unemployment. BUT ... IS IT EASY TO CREATE AN ONLINE STORE? From the technical point of view it is simple considering that today there are many platforms, such as Prestashop and Woocommerce, that allow creating the online store from scratch by selecting pre-defined templates, with product configuration options, photo and video gallery, prices and creation of promotions, shipping management and automatic calculation of the shipment, among many other options. With several hours of theory and many hours of practice, you can create a small online store with which you can start selling your products. However, the difficult thing is not to start with your online store but to keep it and grow your business. Here comes the difficult. ASPECTS TO TAKE INTO ACCOUNT BEFORE LAUNCHING TO CREATE AN ONLINE STORE An online store requires a lot of investment. It is true that the initial structure is less expensive than a physical store but you will need a powerful marketing campaign on the Internet and outside of it so that potential customers can know your brand. Your training is very important. You will need to have excellent sales skills and know very well the functioning of online marketing tools and strategies, social networks, web design ... The Internet is constantly changing, as are social media platforms such as Facebook, Instagram, Twitter. You will have to know each of them to be tools, what they can do for you to get your brand to potential followers interested in your product and know how to apply a strategy of recruitment and conversion to customers and use e-mail marketing or social networks to recover a sale that was not closed. It is vital to conduct a market study prior to the creation of an online store to know if the product or service you plan to sell is viable. This will prevent you from having to abandon your project a few months after starting it due to lack of customers or a product or service that does not meet the needs of the users. In short, setting up an online store is a simpler task if you have a strong investment in marketing, if you offer a quality product or service and that satisfies real needs of your potential customers and if you have advanced and updated training in marketing, trade electronic and digital communication. At Ksoft we work every day making online stores continue to grow and meet their sales and brand objectives. If you need guidance or have an e-commerce project that you want to move forward, we can help you by contacting us.
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