![]() Have you ever wondered why the campaign you are doing to attract the public to the company where you work is not working? Maybe it is not because of the methodology you are using, but because the web page of your work does not provide the essentials that the user needs. The web should be complemented with your campaign and get the public to stay browsing and ask for their services. Does your company's website comply with these basic rules? 1. Answer the questions that the client asks Every user when entering a web page unconsciously performs these 3 questions: what do you offer me, why should I buy you and what guarantees do you give me. If the web of your company absolves these doubts to the client, he will take it into account for his decision making. 2. It causes a good image to the public As you have heard in several places: "The first impression is what counts". For example, when we see a person for the first time, we get an idea of how it is only by their appearance or behavior, the same happens with your website. When users enter your page they will not only say that it is good, but that the product or service is also good. 3. Share valuable content for your users Does the website have a Blog where you share content of interest to customers? Remember that they are looking for someone to help them solve their problems. They do not mind knowing how old the company is or what its mission and vision is. The public only needs to be offered solutions. 4. The sales page for products or services Are you offering ALL services on the same page? Do not complicate the life of your client. It is as if you entered a mall to buy shoes, but to find them you will have to go through several floors until you find the right store. Also, remember that each product should tell you how it differs from the competition and what guarantees it provides. 5. Persuade with the texts When you get an advertisement, do you pay attention to those texts that say: "Buy, do we have discounts"? Well, no, the public does not like to be sold. Then the best way to reach them is to persuade them, to attract them to your website or to the campaign you are doing with words that fall in love.
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