![]() Social media and SEO strategies are closely related. Both strategies focus on increasing the visibility of the company and building an attractive identity that, naturally, attracts visitors. Efforts in SEO can improve reach in social media, while presence in social media can greatly increase the search ranking. In the following article we present some tasks to be done to get the most out of Social Media Marketing : Grow the number of followers. The total number of followers and connections of the profiles in social networks significantly influences the search ranking and the attitude of the clients with respect to the company. A company with 100 followers on Twitter will not have the same impact as one that has a million "likes" on Facebook and a million followers on Twitter. However, Google detects the quality of the followers, that is, the purchase of 100,000 followers of Twitter (bots) will not help the overall ranking. Instead, a slow but effective process must be built organically. You have to present the brand in a unique and coherent way, be active, publish articles and useful tips, open questions, and discussion topics in general, to interact with users. Promote external links. Social media are channels of dissemination that allow our content to reach other media. External links (link building) in other blogs or media are fundamental for web positioning. Of course, you should not link by linking, you should look for reputed sites that are related to the theme of our company. Get the contents shared. The number of times that content is shared in social networks contributes to improving the authority of the domain, as do external links. I like it, favorites, answers, retweets ... everything counts to increase authority. For this, it is necessary to create interesting and relevant contents that call the attention of the public related to the business sector. It is important to try to establish yourself as "an authoritative voice" on a given subject. Increase brand awareness. The increase of online reputation in social networks translates into a greater presence of the brand on the internet. This increase in the presence of the brand will lead to the increase in searches on Google, which will affect more web traffic. Study the behavior of the competition. It is important to know what is good and what is wrong with the competition. You have to locate the competitors, know their style, know what the content they are betting on, their frequency of publication ... all this helps when it comes to developing an appropriate strategy. You have to visualize a goal and go for it. Web Design Services
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