![]() Content marketing was the buzzword of a few years ago. Meanwhile, this marketing method quickly gained ground and traditional marketing models within companies are increasingly shifting from advertisements to blog articles. In 2018 content marketing is more popular than ever and that raises the question: which trends can we expect in the coming year? Quality wins it from quantity Quality over quantity. It is a statement that has been used within organizations for years. Not for nothing, because in most situations, quality also wins in quantity. The world of SEO was an exception to this in the past. Just as the amount of link building links was once decisive for your ranking in Google, that was also the amount of content that you published. Meanwhile, this trend has been flagged and in 2018 Google promises to put even more emphasis on the quality of content. A logical step in view of the sharp increase in the online content offering, of which not everything is of high quality. Compete on quantity does not make sense anymore, only by distinguishing yourself on the content level you strive for competition in the search engine. Additional bonus: you create a loyal readership of which a part may later convert to the customer. Use data for more targeted content The rise of the Internet of Things is unstoppable. From Bluetooth beacons in the store to connected cars on the highway; more and more everything is connected to each other in a digital way. A central role in this process is data. A data-driven approach is also the norm within an increasing number of marketing firms, and this also applies to content marketing in 2018. There are different ways to collect data about the visitors of your website, but the goal is always the same: you want to get to know your target group better. This ensures that you can speak to these people in a more targeted way, whether it is in the form of advertisements or blog articles. The more data you have, the stronger your content can individualize. This increasing individualization is not only a trend within content marketing but also within disciplines such as SEO (think of the use of long tail keywords ) and conversion optimization (think of sales funnels that are tailored to consumer profiles). Additional bonus: you publish targeted content that really benefits the customer. Content strategy for long-term success The latest trend we are signaling for 2018 is in line with the two above-mentioned developments: content strategy is becoming increasingly important. On the one hand, a data-driven approach forms a solid foundation for basing a content strategy on the one hand, and on the other hand, the quality of content is becoming increasingly higher. Almost all companies that have success with content marketing use a content strategy. In this they process the needs mapped out on the basis of data with the target group. This creates a content calendar that not only increases the urgency to publish frequently but also ensures better customer-oriented content. Get a Website For Your Business In Just 7 Days
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |