![]() We regularly receive this question from self-employed and smaller companies. These are typically companies that have been kicked out of the ground by the owner and who have generally done well without the benefits of the internet. They are naturally cautious for the kind of hype that is sometimes associated with the internet. Maybe you are not that handy with computers or maybe you think that a website will not benefit your business. But nowadays having a website is almost the same as having a telephone, fax or brochure. It is also an essential part of doing business. Top 10 reasons to have a website # 1: A website address is much easier to remember than a phone number The website address or URL of your website is probably infinitely easier to remember that the address of your company or the telephone number of your offices. That alone is reason enough to have a website # 2: A website makes it easy for your customers Your customers can search your website when they want it. There is no pressure to buy anything and they do not have to drive to your company or shop to find out more about your offer. # 3: Customer service can be done through the website How often did you repeatedly hear the same question from different customers? As with any business, most customers have the same questions or comments. By placing a page with frequently asked questions on the website you can save a lot of time and money. You can provide more information that does not fit on a business card or flyer. # 4: It is easy and inexpensive to customize information about your company and marking material on your website You know how valuable it can be if it is necessary to adjust product information or prices in your catalog, brochures, and marketing material. It is much cheaper, easier and faster to adjust that information online. If you have a website with a CMS system, you can do it yourself for free # 5: A website increases the geographic strength of your company If you are a small business guy, you are counting on people who pass by and word-of-mouth advertising. By using the internet, people who do not live near your company can easily find your business. # 6: You can very efficiently analyze the traffic on your website By using website analysis tools, you can see exactly how many visitors were there, how much time they have spent on your website and which pages they have viewed. Can you say the same about your print advertisements, flyers and TV spots? # 7: Internet marketing is much more cost effective than traditional marketing methods Advertising in newspapers and weeklies, making flyers, television or radio spots, it's all very expensive. Fortunately, marketing on the internet is much cheaper and you can easily limit the budget. # 8: Potential customers can find your business online Not long ago, customers who were looking for your product or service had to look up your company in the Yellow Pages. Today, through the internet, those same customers will search for your product or service via search engines such as Google or Yahoo. By not having a website you will lose those customers # 9: Your website is available 24 hours a day Your website is constantly working for you, without labor costs. Your website takes care of marketing your business while you sleep. # 10: Your business is more credible if you have a website nowadays A company without a telephone number or physical address can look suspicious. It is increasingly expected that a company also has a website and an email address. Need a Website for your Business then visit Our Website
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