![]() If you are thinking of creating an online business, your project must meet a series of very specific criteria. You should try to study business ideas for a future. Good online businesses are usually those that are scalable. Try to take advantage of all the advantages of the Internet and distribute knowledge by selling digital products. Good online businesses are the low investment, are based on developing a system that works alone. From Ksoft, your SEO Web Development Agency in the USA, we present you the way to grow your business in an effective way: Thanks to Inbound Marketing You will earn much more with a smaller investment. Do not miss any detail of this post and discover the keys to get it. 6 fundamental steps to grow your business with Inbound Marketing Every strategy requires experience and, on this occasion, it is not an exception. Online businesses are not things of the future, but of the present. Marketing strategies have had to adapt to current demands, and thus continue to have a positive impact on users. In Ksoft, we are experts in online marketing and Web Development, and we assure you that Inbound Marketing is the best solution for companies and SMEs. We recommend you go to our specialized agency to accelerate the process. Next, we show you 6 steps that must be done to grow your business with Inbound Marketing: Create a website The Inbound Marketing strategy will not help if you do not have a website. It must be the epicenter of the strategy because this is where you should look for the conversion with the user. You can make a qualified SEO strategy to obtain organic visits through search engines. Content Marketing Content marketing is also one of the epicenters of Inbound Marketing. Thanks to him, the real value will be given to the information that is exposed. In this aspect, you can include infographics that are very effective. Social networks Social networks are also very important for the Inbound Marketing strategy. They are the ideal place to call attention to thousands of people with everything that is shared. If they are worked correctly, they can be converted into a flow of visits that are interesting for the business and that, with all probability, will be of high quality. Establish alliances Creating alliances with your competition are necessary to grow on the Internet as a business. The union is strength in all cases and, in the virtual world, is no exception. Not only does it help you to be more visible in the network, but you can increase sales by the valuable information that is added in all your publications. Some techniques such as guest blogging (Write a post on other blogs) can be a way to do it. Always try to make a link to your website. The SEO of your page will thank you. Produce videos Videos are one of the most extraordinary ways to attract visitors to your business. Today, portals such as YouTube or Vimeo can help you boost your brand and thus increase sales by the flow of visits that your channel can have.
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![]() How to surprise your audience? The following keys will help you improve and be up to date on each and every UX trend. 1. The assistants by voice, the key of this 2018. For a while now, he has been singing everywhere, and we have been warned that voice assistants will set trends. However, unfortunately, the reality is that not all and its potential is available to all users. 2018 will be crucial to think about incorporating this technology into the design. It also implies a design change 'without so much screen' in which the points of contact between the device and the user will be reduced. This will give designers enough play to experience the UX, so from now on we will have to consider answers to questions about how to make the design for voice searches as comfortable as possible for users. 2. Virtual reality for masses The VR web is taking off. According to a report it is estimated that within 4 years this market is valued at 26.89 billion dollars, compared to 2.02 that was worth in 2016. Virtual reality is surely part of our lives from here to very little. In entertainment, in retail, or even in the medical sector, immersive technology is present more and more frequently. The VR will be possible and can be made a hole with a good design and a good user experience, so designers should think about giving an innovative approach, with new techniques to adapt quickly. 3. Communication and collaboration between teams Designers also need to know how to communicate to web developers how to implement and carry out these functionalities. To be able to improve the user experience it is essential to be side by side and work as a team. 4. It is put back on the table: Empathy It is essential to know the needs, tastes or interests of the user or consumed r. This aspect will help considerably to improve your experience considerably. 5. Facial recognition and new methods of accessing a website The new user keys and forms of access or registration, are a challenge that web development teams should consider during this year. The fingerprint, the facial or iris recognition are the new bet that will improve and will help mariners to improve their experience through the websites. Professional User Experience Designer|UI Designer|Web Designer|Web Developer|Software Developer| ![]() Some tips to get quality links to our website always come right, right? The work of Link Building must always be done professionally. This is very important when it comes to obtaining links to websites that are related to our sector. The professional Link Building focuses on achieving links on pages with high authority and reputation. The best we can do is to make the first study of our most direct competitors and discover where they are inserting their links or reviews. If someone wants to "link" us through links, we can accept the proposal as long as the link on your website is meaningful for our positioning. The problem is that not always the link that they offer us for the final exchange corresponds to their Web page and this can damage the Link Marketing strategy. We must get quality links, as we have said, connecting with Webs of our sector but also with Webs of general interest. We can use the Screaming Frog tool to track all web addresses. We must eliminate any URL that redirects to 404 pages or to some other site that has nothing to do with what we need. Remember that we will not waste time doing a Link Building with Web pages that do not interest us. On the Internet, there are endless web pages so we must investigate which are the ones that interest us most. Websites differ in the way they present their content and in the number of users that visit them. Taking into account these differences, the professionals in the construction of links are aware that the most significant must be selected and not any. Writing press releases and articles with quality content on pages of the sector can provide us with an increase in visits and a much more segmented link exchange. Nor should we forget to interact in forums and social networks. Never, we repeat, never, we will have to resort to Spam. Secure Web Development Service | Quick & Reliable Fast Service|Affordable Web Developers|WordPress Web Design|USA Based and Experienced| Digital Marketing ![]() Providing quality content to users will not help much if you do not find the best way to spread it. Making it come to them is as important as its creation. Likewise, there is more and more highly qualified competition regarding content on the Internet. Therefore, for this year we want to help you plan your content distribution strategies. Almost 90 million blog posts are made every month, and only with the WordPress platform. It is a considerable amount of content that you must put up with and improve the quality with which your team believes. To get to position yourself on the first page of Google, it is essential that this content is correctly written, that it provides value to the user who decides to read it and who can reach it easily. As prior advice to a content distribution strategy creation, you should plan the time that you will spend writing and disseminate. Good planning is the secret of an almost assured success. Here are the tips you can follow to make your strategy more effective: 1. Do not just use Facebook and Google as channels It is true that these two engines can be a great source of content distribution, however, they are not the only ones. Means of payment, forums, communities, user groups, other social networks, etc. You must carefully study which channel best reaches your target audience, and how you can make it more effective. Also, not because you write more content your article will be better. You need to focus on doing more with the content you've created. Share, mention, propose, etc. A good distribution of your content in various channels will improve traffic to your website, the linked one and, hopefully, you will get more conversions. 2. Your blog post-converted into an e-book Offering your users an electronic book with the quality content you offer is a way to capture leads. Give a different design and the possibility that your users can have it will improve your experience with your brand, with your blog. For this, there is a tool called Designerr that you can use and that facilitates the creation of an electronic book from a blog post. Make sure you use the keywords, the links, adapt the best design for your readers, that there are buttons to share on social networks, etc. And do not forget to share it with your friends and family! They can give a lot of play. 3. The trend of video marketing Are not you creating videos on your blog? It is fundamental for these new times. The trend of the use of videos is increasing, and more in this year. Not only can you get benefits for users, but from Google and YouTube. It is a good way to also reuse a content that you have already published, exploit all the ways in which you can offer it. With the tools Content Samurai, you can copy and paste whatever is in the publication that you choose and edit with images, music, narration, transitions, etc. Google includes videos related to that search in its search results. The competition for positioning among those videos is much lower than what you can expect in organic searches. 4. Infographics to share If what you like is to write long and quality articles, it is best to add an infographic so that your readers can easily share it (especially in social networks). In this infographic, you can summarize the important points of the publication so that they can be read easily and at a glance. Canva is a free platform on the web where you can let your imagination fly and create great infographics for your publications. In addition, it has templates and designs that adapt to different web spaces, such as Facebook posts. 5. The email has not died Those who say that sending emails is a waste of time, they are wrong! It is one of the main ways to keep your customers who have brands. You can spread the content of your blog through attractive emails for your subscribers. When talking about emails you have the possibility to innovate with great ideas. For example, include in each email that you send a link to your latest publication with a text that attracts the reader. If you mention other companies or brands, get in touch with them if they are willing to share this publication on their platforms. You can also contact another company in your sector that is not a direct competitor and propose an exchange of links, mentions, etc. There are many possibilities that you can adopt. 6. Reddit and share Reddit is a tool for social bookmarking and news aggregator. In it, you can leave links to your web content according to topics of interest to users. To do this you must log in and perform a subreddit search suitable for the topic you are dealing with. Once you find it, send a link to your content. These are some of the tips we have for you, although if you have any questions, please contact us. We are experts in Content Marketing and Web Designing, we will help you in everything we can. ![]() Globalizing your online store is a step that many entrepreneurs are considering. If things are going well in the domestic market, or we have passed the first potholes and have money to reinvest in our business, opening up to other online markets is a very interesting bet that can make your company increase its profits. Now, there are many things to take into account when entering new markets. Which is not easy, especially if you do not have experience selling in other countries. There are several steps you have to take in order to sell abroad through an online store. Tips to internationalize your online store 1. BUY A DOMAIN WITH LOCAL EXTENSION That is to say, if you are going to sell in the USA, you may be interested that your English version of your store has an a.US domain so that your store has a better positioning for the searches that are carried out from that country. 2. TRANSLATE YOUR WEBSITE Although there are numerous plugins and techniques to translate websites, many companies still prefer to go to the services of a professional translator. This allows them to avoid having their website have errors and, above all, is adapted to the keywords and phrases used by customers who speak in the other language. 3. ATTRACT TRAFFIC TO YOUR NEW STORE USA traffic will be of little use to you in an online version in English. Therefore, the idea is to try to attract traffic through an inbound marketing strategy aimed at getting your first buyers. Clearly bet on the investment in search engine advertising, using the services of a good SEM agency that is Google Premier Partner and has experience in the management of Google Adwords campaigns. 4. PAY ATTENTION TO LOGISTICS AND SHIPPING COSTS You are going to sell products in another country. Therefore, you need a carrier that allows you to send products from your country to the specific destination in which you are going to sell. It may be a local carrier that makes shipments to Canada, or you may be more interested in having a "partner" in that other country, which is responsible for making shipments through a local carrier. In any case, you will have to try to be competitive in terms of shipping costs, although you can also bet on a strategy that allows you to take advantage of the deficiencies of those markets to sell hard-to-find products. 5. TAXES AND CUSTOMS Taxes and customs are essential aspects for which you should inform and advise you when internationalizing your online store. Look for countries where you can be competitive when determining prices and do not forget to fulfill your obligations to the treasury. Professional Online Store | Responsive Themes|Open your own Online Store | Simple ready-made solution ![]() Have you stopped to think what should be the design of the homepage of your online store? Is it necessary to simply show a list of products, as is usual in many templates? The truth is that there is no written rule about what the homepage of an online store should look like. Now, there are some tips that can help you when it comes to finding the best option for you. Keys to designing the homepage of your online store These 5 tips will help you design a suitable homepage for your online store 1. THINK ABOUT THE PURPOSE OF YOUR HOMEPAGE What kind of users usually get there? For what kind of keywords have you optimized or do you plan to optimize the homepage? Because that depends, to a large extent, what design and what content you are going to put. Your goal is to catch the customer, do everything possible to stay, continue browsing and, if possible, buy or leave an email. 2. UNDERSTAND THE HOMEPAGE AS A SHOWCASE You can not put absolutely everything, nor optimize it for specific aspects that do not have to do, say, with your main product type. But think that the user expects to find an X-ray of your page; the main discounts, the main sections, the highlights, etc. 3. TAKE ADVANTAGE OF THE BEST WEB DESIGN TECHNIQUES If you do not control the techniques of web design and usability in e-commerce, you will have problems when creating a homepage that is attractive to the user. If you work with WooCommerce, go thinking about doing a WordPress course that allows you to know all the ins and outs of the tool at a high level. 4. LOOK FOR VISUAL APPEAL It is clear that an online store with boring or dull images will not sell much. Although on the homepage we have to look for a healthy balance between photography and text, the truth is that the image will have a powerful effect on your potential clients. Especially your main image or slideshow with your call to action, the logo and the menu, which is the first thing that customers will see. 5. CLEAR CALLS TO ACTION That is, think that what interests you is to retain the user who arrives at the main page. Therefore, take the opportunity to direct it to the internal sections that interest you. Do not put external links to other pages in the index (except for your social networks), because more than one user will miss you there. eCommerce Web Development | Shopping Cart at Low Price ![]() The objective of every company is to increase the traffic of its website since the increase in the number of visits is linked to a greater number of sales. So that customers know our products or services and can receive updated information about them, easily and conveniently. But before giving you the keys to increase the traffic of your website, you must be clear that the content is the king and will be the one who interests the users, who will read the posts and end up becoming potential customers of our products and services, so that we must bear in mind that the best way to offer content is through a blog . The actions to attract traffic to our website are focused on the marketing of content, descriptions and SEO positioning in broad strokes, so having a blog on your own website is something totally mandatory. Thanks to this strategy, you can offer quality and updated content to attract users, who know the brand and browse your website, valuing the options to buy. Next, we give you 10 keys to increase the traffic of your web : 1. Quality Content Although it seems that publishing more things in less time is the key to success to attract more audience to your blog, in reality, it is not like that. Publish three or four posts per week, but with quality content is the perfect way for new visitors to reach your site. Original ideas, well-written texts and really informative, are the three guidelines that every post should have, as it will reach more people, who will read it and in turn share it, reaching more and more people who will do the same. Let's look at our own experience. When we read an entry in a blog that interests us and that provides us with information, or simply entertains us in an original and fun way, we share it in our social networks and we discuss it with friends that we think may be of interest to them. Well, exactly the same happens if we are the ones who publish quality content for our audience. 2. Use the hots We call hots to the topical issues that occur every day on social networks, also known by Google as trends. Write about something that is the trend, and we know that people are looking for it on the Internet, increases by a large percentage, the possibility that more people visit your blog and therefore, your website. We all remember the news of the famous dress that could be seen in different colors. Well, the blog writers, began to write explanations of why each person saw that dress of a different color in the same photo. So that even the different television networks gave their own explanation in the news. Was it really so important to talk about that dress? Not really. But join trends and hots, makes the traffic of our channel, whether a blog, a radio or a television, increases the number of visits. Of course, we must consider what issues are considered as trends in our field and always be the latest. 3. SEO Writing is fine, and offering quality content is the right thing to do. But it is useless if you do not establish an SEO positioning strategy, which will make our articles appear in the top positions of internet search engines, thus offering our blog in the first results of a query. Some SEO positioning strategies that we must take into account are: Create good titles The title of a post is one of the first things offered to the user who has searched for a topic. So it is very important to use the right keywords in it. We must also bear in mind that the extension of a title should not be more than 60 words since it would become too long a text and lose its effectiveness. Use the links The link is a very important factor in SEO positioning. The search engines track the pages that contain links, both internal and external, to offer their results. Description The description is one of the spaces where we can use the keywords. A search engine offers the pages that are positioned correctly thanks to the words that describe it, so that a text, in addition to the title, where it is explained what is offered in that space, is a good option to achieve a correct positioning. 4. Make a difference who you are and how you are When writing a blog, each company must make a difference with the content , especially in the way they write their articles, treat the audience and take into account not to lower the level of their articles at any time , because if our readers become continuous, they expect from our posts a personalized information in our own way. 5. Variety of formats Although we should always be clear that content is the most important thing in a blog and a website, we should not leave aside the variety of formats when it comes to offering new posts , and that is that both the images, videos, and infographics are perfect elements to streamline the reading and make the user understand our message more easily. 6. Commitment to your audience Whether we manage to increase the traffic to our blog, or if we have not yet achieved it, the commitment to our audience is a very important factor. The constant updating of content should be a priority when it comes to running a blog since we must offer our visitors several topics that may interest them, and take into account the topics proposed by some users, for future articles, if our blog allows leaving comments. 7. Focus on your customers Creating our Buyer Persona is fundamental to developing an Inbound Marketing strategy, so we must squeeze as much as possible our knowledge about the profiles we have defined to write articles focused on them, and therefore, focused to sales. 8. Use social networks To promote the entries of a blog is something difficult since the announcements are made on the products or services of a business directly, therefore, we must promote our posts in the social networks, offering the possibility to the reader to share in their profiles, especially in Facebook, Twitter and Google +. 9. Offer a subscription to your readers The idea of having a blog is that visitors end up becoming potential customers. To do this, we must offer subscription forms so that users who are interested in our content or our newsletter can leave their data and be informed of all the movements made by the blog, such as new articles or new changes. 10. Create a periodic newsletter Once we have created the subscription form to our blog, then we will know if the users are really interested or not in our articles, therefore, it is time to create a periodic newsletter, which we must send to your emails with news, to achieve so the clients revisit our blog, since it will offer them updated and interesting contents, and therefore, our business. Once we are clear about the purpose of our blog, and how we will structure it day by day, it is time to apply these ten keys, which will help our content to be positioned in the first results of the search engines and also increase the number of visits to our website, so that our business has more sales possibilities. Cheap Web Developer $12 Per Hour ![]() Although there are many strategies to advertise in Google, such as the types of positions, or pay because search engines offer your website among the first results, there is a new way to advertise on Google, but completely free. This space is Google My Business and is aimed at businesses that want to register and create their profile, with which Google will offer users who perform their searches, the information of these companies. Google My Business is an updated version of Google Local and Google Maps and also now includes Google + so it offers all kinds of business information that the profile has been created, its location, its phone number and even the opinions of its customers. In this way businesses can get a free advertising on Google, appearing in the first results of the search engine, with a design adapted to any type of devices, such as desktop, tablet or smartphone. In addition to your location and your phone, thanks to the social network Google+ you can add a description and photos of your business so that users who visit your profile know your company and consider this option among their results. Let's give an example: We conducted a Google search to find a restaurant in Denver. In doing so, Google shows us the results of all the restaurants in Denver that have a presence on the network. But thanks to the section of Google My Business, it is possible to obtain information, free of charge for the establishment, from the most outstanding restaurants. As we can see, besides the names, it offers us the telephone, opinions, images, the location and even the schedule, so the user can consult the most basic information at a glance. Google's new tool, My Business is a good option for local businesses that want to reach their audience quickly and directly. By optimizing the profile of Google+, the search engine will offer our clients basic, useful information so that they know about our company and come to visit our website. Today we must take advantage of all opportunities for positioning on the Internet , since search engines have become the first choice for users to find a company or establishment, so we must be fast and present. ![]() Today there is perhaps an obsession with the fact of getting visits on our website, so we launched campaigns in social networks, online marketing campaigns, SEO positioning, SEM positioning ... but have we fallen into that it is useless to obtain a high number of visits if customers who enter our website do not complete the purchase process? Yes, you can meet many people, but if the users who visit us, there is a proportional number that we buy, we can say that we are wasting time and money. Getting visits is something important when selling online, but the visits that we must get must be of quality, from potential customers who will buy our product or service. The best way to get visits from potential clients, and the cheapest one, is through SEO positioning campaigns. But SEO is not an easy technique, we must control keywords with criteria, so that customers who really go to buy, I mean the potential, are those who visit our website. Before starting your SEO positioning campaign, you must specify at what stage our customers are, what they are like, what interests they have and what they are looking for, create your buyer persona and ensure at what stage of the conversion funnel they are. Once you have it clear, you can apply the following strategies: # 1 SEO IN THE DISCOVERY PHASE The discovery phase begins when the user knows our brand. It is then when it begins to discover who we are, what we sell, who our clients are and what they think of us ... We are in a step where the user presents a need and is in search of an answer. It is then when we must offer educational, informative and useful content so that we solve those problems or cover the needs that the possible client needs. To do this, we must do a keyword search that our client will use when looking for their needs. We can use Google Adwords for it, for example, and write down the keywords that our clients can search the most, analyzing them and seeing which ones would be convenient to use and which ones would not, according to their competence or level of results. # 2 SEO IN THE CONSIDERATION PHASE In this phase, we have already captivated the user with our advice, our keys, and solutions, providing them with information that has been useful to them. But the client wants more, and it's time to be more concrete in the content. Offer more specific articles than in the previous phase. We can already introduce some of our articles, but without being intrusive, since it is not the time yet. In this way, we will have managed to turn it into a lead. You can enter your information to get more information or to subscribe to our emails or newsletter. The client already knows who we are and how we work, but we still have to decide to buy. # 3 SEO IN THE DECISION PHASE This phase although it seems that it may be the easiest to get clients is not. Make no mistake. It is the most complicated phase. The client has reached the stage of buying our product or contracting our services but has to decide. Therefore the keywords that we must use in the decision phase will be those of long tail, that is, those that have a low search volume but that is very specific and concrete when it comes to finding our product. In this way, we will make the people who have followed us and know us find what they really need and buy it. As you can see, SEO is the main key to attract visitors to our website, but for these visits to really buy, we must use the specific keywords so that customers end up finding us and going through all the stages of the conversion funnel. To Know more Visit Our Website Here ![]() Space: depending on the size of your project you will need more or less storage space, which, as expected, will increase as the contents of the website grow. We recommend you to find a hosting provider that offers you change at any time of the plan, being able to start in a basic one that you can scale according to your growth. It will also be important that our hosting provider keep us informed about the status of our account, sending us notices when we are close to the space limit. Also, there are hosting providers that offer free training on the optimization of use and even exclusive tools for clients of compression of files and very interesting images. Bandwidth: the capacity of data transfer (both upload and download) is another element defined by the selected hosting plan. This will depend mainly on two elements, which weigh the web and the number of users who access it. In case of having a contracted bandwidth smaller than what you need it is possible that you will find load problems on the web and users will be dissatisfied when visiting you and not being able to see the information, they were looking for about your business. Operating system: really, if you are not an advanced user it is likely that this element is not so important for you. But if you have an administrator or webmaster that controls these issues it is important that you ask if you have any preferences. The difference between them is not much, but basically, the person who is in charge will save many hours of work if you already know and have previously worked with the environment that uses your hosting. Linux, Windows, Debian, Red Hat and CentOS are some of the most used operating systems in the world of hosting. Reliability and availability: having the security that your web, blog or e-commerce is online, preventing the website from falling due to problems with hosting, is one of the most important elements to consider. That a user tries to enter your website and does not get an answer or the web works very slowly can cause a potential client to forget completely about us. So, before hiring any hosting plan for WordPress, look for information and opinions of other users in forums. Due to our experience in different web projects and with different hosting companies we would say that you try to apply the maximum of "what is cheap is expensive". Level of security: there are hosting plans that have special anti-hacking protections highly recommended, especially if you are a user without advanced knowledge of the subject. Maintaining your website without this type of protection can lead you to have serious problems that are not limited to losing your website and all the information there, but even if you have information about users and buyers (personal data, credit cards, etc.), this can be extracted and used by hackers. Customer service: a website must be online and fully operational 24 hours a day, 365 days a week. Having a good customer service in an uninterrupted way will allow you not to incur web falls that may be delayed in time. Look for opinions in forums about the assistance and customer service of the different hosting providers before choosing yours as it is one of the elements that make the difference. Additional services: there are hosting providers focused on people with a high level of knowledge in systems that generally have terrible customer service at an unbeatable price. Our recommendation is that if you do not want to devote time or effort to the maintenance of your website from this technical point of view, look for a provider with excellent customer service and additional services that you can outsource on time to any problem that may occur. Likewise, and although you will not need to become an expert, some hosting companies for WordPress offer training so that you can optimize your website and adapt it to new regulations, standards and recommendations from Google. WordPress Website Development Services |
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