![]() If we had to define a ranking of the most multidisciplinary jobs that exist, surely the web design would appear in the upper part. Like any trade related to the digital world and technology, the web designer complies with a profile in constant adaptation to changes. The rapid - very fast - advances of the system require web designers to evolve to the rhythm of the new demands and user profiles acquiring new skills that go far beyond the design and programming. Below we can see some of the qualities of a web designer. Before, and to avoid confusion, allow me a small license. Web Designer vs. Web developer It may seem obvious, but the truth is that there is still much confusion at the time of differentiating these two concepts: broadly speaking, a web designer could be compared to an architect, while the developer would be his site manager. Web design determines the appearance (digital design, navigation, colors, including graphic design and logo). It has to do more with the aesthetics and user experience to make an attractive and easy-to-use product. Web development, on the other hand, focuses on the functions and characteristics of the page and its main task is to program the background and not the form. Probably both share certain skills and characteristics, although they are different and very specialized terrains, so it is not usual for an excellent designer to be both an excellent developer and vice versa. In this article, we will focus on the qualities that every web designer should have. That said ... Let's go to it. A web designer ... 1. It is creative Another obvious, if we take into account that any office whose vocation is "create" or "design", must have a creative personality. But in this case, there is something else: the innovative desire. It is not only about providing imaginative value but also to surprise and find that extra that will make the page stand out from the others. The user is increasingly demanding and the saturation in the network is increasing. Therefore, originality and creativity are closely linked to another concern that you will discover in the next point. 2. It is updated A good web designer should be very active and curious about all the news and trends of information and communication technologies (ICT). In spite of the permanent effort of designers and image professionals to claim themselves as artists, the truth is that design is not a hundred percent free art: it obeys a client and a user, which requires every web designer a concern for always find the satisfaction of the final consumer. What is our Target? What aesthetic trends prevail in the sector? What usability preferences does the user or consumer have? What tools and software are the most current? These are several of the questions that any web designer should ask to be updated. 3. It is ambitious The will of constant improvement and the capacity of self-learning are other of the faculties of a web designer. According to the previous point, the web designer flees from the obsolete and looks for the newest, which constitutes a nonconformist character. It does not stop in the search for new goals and remains motivated to improve, learn new skills and feel fulfilled. 4. He is highly communicative At all levels, the design is communication. As a form of expression, web design is the bearer of a message whose language the designer must master to perfection. Its main task is to harmonize the different text and image elements that are going to be addressed to the user, so it must master written writing and editing as the starting point for usability. Being able to conceptualize headlines, labels and find those optimal words for SEO positioning will be essential to achieve the success of the website. But that is not all: that communicative vocation is also transferred to the personal plane, since the role that it plays within the work team forces it to be in permanent contact with programmers, collaborators, users, and clients, manage all opinions and anticipate problems. 5. He is a good negotiator The negotiation capacity is fundamental to obtain the resources that the web designer needs, both materially and economically (do not forget that - as in most trades - making web pages is also a way to earn money). For this, it is important that you know how the market and the companies in the sector work, what their requirements are and what resources to use. The web designer has to define tariffs, practice networking and find the balance between income and expenses to make your business as profitable as possible. 6. It is technical The technical profile of a web designer consists of a series of knowledge and skills that can only be acquired with constant and optimal training. A good web designer should be trained in: · Graphic design Many web designers rely solely on multimedia design - much broader - with the conviction that graphic design does not give them the dynamism required by their work, but the truth is that having notions of the basic principles of design theory is fundamental to obtain aesthetically satisfactory results. In addition to mastering certain visual tricks, it is also necessary to have knowledge of composition; balances and proportions (symmetry and visual balance); space (weight and separation / cohesion of elements); fluency (for the user's experience: depth, perspective, color, reading flow, ...); volume (ornamentation and 3D finishes) and typography. · APPS and UX Design As previously mentioned, a web designer must always be updated and know the trends of the moment. The avant-garde of web design is increasingly focused on the end-user experience and is prepared for reception from mobile devices, so it is essential to reinterpret the design as a product that meets the needs of the consumer and fits their capabilities, expectations, and emotions. · HTML / CSS The programming and the HTML and CSS language domain is not the exclusive competence of the developer. Despite this segmentation of work in the process of creating a web page, the designer should also have notions of code to design their design and see its compatibility with all browser systems. In this way, you can offer a much more complete service to your customers and cooperate better with the programmer, who is the one who must finally give life to your designs. · User interfaces To improve the features of the web page and create interactive and dynamic content, you have to know the underlying JavaScript language well, which affects the Document Object Model (DOM) of a page. In addition to being able to manipulate the DOM, the web designer should know well the different JavaScript libraries and other fast development frameworks such as jQuery, MooTools or YUI. · Servers A basic knowledge of how server technologies operate can also be useful for planning the scope of the project, although management of the engine script is usually left to programmers. The designer who understands the server language and compatible databases are more autonomous in his profession. The PHP, ASP, JSP and ColdFusion languages increase the hypertext markup in web pages, while Microsoft SQL Server, MySQL, and Oracle are relational database management systems that can be a good resource if they are well understood. · Marketing and SEO We have said that among the skills of a designer is the gift of communication. The best way to get the most out of it is a good marketing training that allows you to generate revenue through ads, increase traffic, generate clicks and question the visitor seeking the hiring of products and services. To produce content that appears in the search engines and have a greater hierarchy with respect to competitors, it is very important that the designer also has knowledge of Search Engine Optimization (SEO). And you, do you think you have the qualities of a web designer? If you are missing some, put the batteries! If on the other hand you have more or you have some more to contribute, surely you are qualified to share it.
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![]() Social media and SEO strategies are closely related. Both strategies focus on increasing the visibility of the company and building an attractive identity that, naturally, attracts visitors. Efforts in SEO can improve reach in social media, while presence in social media can greatly increase the search ranking. In the following article we present some tasks to be done to get the most out of Social Media Marketing : Grow the number of followers. The total number of followers and connections of the profiles in social networks significantly influences the search ranking and the attitude of the clients with respect to the company. A company with 100 followers on Twitter will not have the same impact as one that has a million "likes" on Facebook and a million followers on Twitter. However, Google detects the quality of the followers, that is, the purchase of 100,000 followers of Twitter (bots) will not help the overall ranking. Instead, a slow but effective process must be built organically. You have to present the brand in a unique and coherent way, be active, publish articles and useful tips, open questions, and discussion topics in general, to interact with users. Promote external links. Social media are channels of dissemination that allow our content to reach other media. External links (link building) in other blogs or media are fundamental for web positioning. Of course, you should not link by linking, you should look for reputed sites that are related to the theme of our company. Get the contents shared. The number of times that content is shared in social networks contributes to improving the authority of the domain, as do external links. I like it, favorites, answers, retweets ... everything counts to increase authority. For this, it is necessary to create interesting and relevant contents that call the attention of the public related to the business sector. It is important to try to establish yourself as "an authoritative voice" on a given subject. Increase brand awareness. The increase of online reputation in social networks translates into a greater presence of the brand on the internet. This increase in the presence of the brand will lead to the increase in searches on Google, which will affect more web traffic. Study the behavior of the competition. It is important to know what is good and what is wrong with the competition. You have to locate the competitors, know their style, know what the content they are betting on, their frequency of publication ... all this helps when it comes to developing an appropriate strategy. You have to visualize a goal and go for it. Web Design Services ![]() Have you ever wondered why the campaign you are doing to attract the public to the company where you work is not working? Maybe it is not because of the methodology you are using, but because the web page of your work does not provide the essentials that the user needs. The web should be complemented with your campaign and get the public to stay browsing and ask for their services. Does your company's website comply with these basic rules? 1. Answer the questions that the client asks Every user when entering a web page unconsciously performs these 3 questions: what do you offer me, why should I buy you and what guarantees do you give me. If the web of your company absolves these doubts to the client, he will take it into account for his decision making. 2. It causes a good image to the public As you have heard in several places: "The first impression is what counts". For example, when we see a person for the first time, we get an idea of how it is only by their appearance or behavior, the same happens with your website. When users enter your page they will not only say that it is good, but that the product or service is also good. 3. Share valuable content for your users Does the website have a Blog where you share content of interest to customers? Remember that they are looking for someone to help them solve their problems. They do not mind knowing how old the company is or what its mission and vision is. The public only needs to be offered solutions. 4. The sales page for products or services Are you offering ALL services on the same page? Do not complicate the life of your client. It is as if you entered a mall to buy shoes, but to find them you will have to go through several floors until you find the right store. Also, remember that each product should tell you how it differs from the competition and what guarantees it provides. 5. Persuade with the texts When you get an advertisement, do you pay attention to those texts that say: "Buy, do we have discounts"? Well, no, the public does not like to be sold. Then the best way to reach them is to persuade them, to attract them to your website or to the campaign you are doing with words that fall in love. ![]() In the beginning, the Internet was a source of information where content prevailed, but the container, or visual aspect, left a lot to be desired. With the advance of technology, images, layout, animations, types of letters, and other elements were incorporated to achieve visually more attractive web pages. It was then when web developers were added to the designers, trying to give the pages visually differentiating aspects and creating a brand image. Let's see what the work of a designer and a web developer consists of. The work of a web designer A web designer uses graphic design software and graphics (such as Adobe Photoshop, Illustrator, and InDesign) to create an image for the web. The designer is not always the person who writes the code and in some cases can work independently of the team that will capture the idea on the network. Much of a designer's work is creative and uses intuition and imagination, characteristics of people who are considered to have more developed the right side of the brain. The people in this position usually have an education in a variety of fields, but the most common are those who have studied graphic design and fine arts. Designers collect their work in portfolios to present their projects to potential clients. The best designers have a good knowledge of a wide variety of concepts including color and typography, spatial relationships, audience and user experience. The work of a web developer A web developer builds the backbone of the website, usually from the beginning, and knows specific web languages. HTML, Javascript, jQuery, and CSS are some of the tools in your kit. The developers, historically, do not focus on doing something that seems appealing to the eye, but on creating websites with clean code and that are technically sound. Web developers are often people who are considered to have a more developed left brain. Skills such as technical ability and logical thinking are an essential part of their repertoires. Web developers can have studied in a variety of fields such as computer science or programming. Two jobs, one goal In the end, web designers and web developers work towards a single goal - to create a website or application that seduces and attracts users. For this, both in the design and development must be well conjugated. A site needs to look good and function correctly. Colors and images should reflect the brand and the interface has to encourage visitors to take the desired action. The line between designer and developers is becoming more blurred as more designers are learning the code and more developers are paying close attention to design theory. We are all beginning to see that the future of the field includes a title of designer/web developer. Can you be a web designer and developer at the same time? The answer is yes, I include myself in that group of web designers-developers, and more and more people are beginning to label themselves in this way. Large companies still have their design department and their development department separate. But the small freelance that we carry out the tasks of design and development of sites have had to train us in both areas to be able to offer our clients a differential treatment in front of the big companies. ![]() In any area of action, the fact of having a well defined and implemented marketing strategy is ideal for your business to grow and be promoted in the most varied ways possible. This is because it is from these strategies that you can get more people to know your brand and attract more customers. As the digital market is constantly expanding, currently it is not worth having a good product/service and expecting your work to speak for itself. It is impossible to define your business just for your product, after all, it is always possible to find improvements in what you do! In fact, if you define your business for only one product, it may be that when it goes out of fashion, you lose all your entrepreneurship and the time invested in it. That is why you need to always think about your marketing strategy and the people to whom you sell them. So you build a complete business and not just a seasonal product. In this blog, we have already explained everything about buyer person, and you can read this full post about how to create a buyer persona for your business. However, we still need to talk about marketing strategy, and that is what we are going to do from now on so that you can amalgamate both elements and create a truly sustainable business. What is the marketing strategy? Before talking about the fundamental elements to help attract more customers it is necessary to explain what the marketing strategy is. This term is widely used, mainly in the digital market, however, does not mean that because it is so widespread all people really understand it as a whole. (There are several other terms in the online world that you can better understand their meaning with this glossary of the digital entrepreneur .) Basically, the marketing strategy is simply to plan in advance all the actions of promotion of your brand, product or service and accompany the results of those actions to understand what must be maintained and what can be improved. In addition, having a marketing strategy is also getting to disclose your product/service to a potential customer in the best possible way. This means not trying to sell all the time or saying what people should or should not do, but delivering value to people with what you put at their disposal and indicate the solutions they can take. It is clear that all product promotion also involves campaigns and launches (we will talk about that later), but the marketing strategy is not limited to just that. It is a set of elements that manage to take people through a process that goes from the knowledge of your product to the final purchase. That is why you need to understand and plan the most varied ways of spreading your brand in order to attract public from various communication channels. Why is it important to have a marketing strategy? We all know that the best marketing of a product is one that sells what you offer to your audience. However, you need to have a well-structured marketing strategy before starting to carry out your promotional actions because, rather than selling, it is very important to add value to what you offer. Even if you are selling something online, the sales process remains personal and requires your focus to be on the consumer. You have to start with a purpose, and helping the consumer to respond to any need is an excellent goal. On the other hand, if you think of strategies that can, in some way, show how much your product or service can change people's lives, you will have the opportunity to attract your customers organically, which also helps increase your profits, since your marketing actions will not be very onerous. The most important thing in planning your marketing actions is that you can think of low-cost, high-impact strategies that are creative and really aimed at the buyer of your business. The more specific your actions are for your niche, the greater your chances of attracting clients. How to attract customers to your marketing strategy? Now that you understand what a marketing strategy is and you know how it is important for your business, we will help you with some fundamental elements so that you can attract more clients. Of course, every business has a different audience that you want to reach, that's why not all the actions are suited to you. The important thing here is to perceive the number of elements that you can use to increase your promotion and use those that are more assertive for your buyer persona. Also, you do not need to choose just one marketing strategy for your business. With planning it is possible to create more than one action for your brand. Over time you will see what works and you can undo what is not relevant to your business. 1. Blog The blog is one of the best known and used strategies by those who want to attract customers in an organic way on the Internet and delivering educational and quality content. That's why, when you have a blog, you can write messages that answer diverse questions (from the most basic to the most technical) and that show specific solutions for your audience. Still, have doubts about how to start with this marketing strategy? Read our post with the complete step by step to create your blog. 2. SEO It is useless to have a blog with a lot of interesting content for your audience if nobody reads them. That is why you need to apply SEO techniques (Search Engine Optimization) in your posts, so that your page appears in the first places of the search engines, such as Google. Work well on keywords in your texts, test titles that attract the attention of users, write complete contents and really educate your audience. The important thing is to optimize all your posts so that people get to your content every time they track a term related to your niche. 3. Email marketing Many people still have the idea that email is not a good marketing strategy since many users do not even give themselves the job of reading the messages sent. However, that's not so true ... especially if your emails have interesting content and not just ads for your products or services. Create a newsletter and send important information via email to people who leave their email addresses on your page! It also sends rich materials, like more elaborate ebooks. This is a way to maintain communication with your potential customers via email and to remain hooked with your brand. 4. Social networks Social networks, in general, are great channels of communication with the public, mainly because it is currently difficult to find someone who does not use any of these ways of socializing. As a marketing strategy, what you need to do is understand where your buyer is: Facebook, Instagram, LinkedIn, Twitter, Snapchat? It is very likely that you have to do marketing actions on more than one social network, but be careful not to put too much effort into places where your audience is not. And remember: your social networks also need to bring content that adds value to users. That's why ... do not dedicate yourself to advertising your brand all the time! 5. Video channel Did you know that more than 40% of people say they prefer to consume content in video format? That's why platforms like YouTube are increasingly famous and are used by various sectors, whether online or not. The truth is that when you create videos, you can transmit valuable information to your audience in an easy way to consume. So, why not use videos to promote your products and services? In addition to YouTube, there are other ways to monetize videos. 6. Sponsored links Sponsored links are ads linked to other pages, usually one that is related to your business, for which you pay to be disclosed. The objective of these links is that other people who look for similar topics to yours, but who still do not know your product or service, can find you in other blogs, social networks and sites in general that they follow. A marketing strategy that users liked a lot is the native ads. The main reason is that this type of paid advertising does not hinder the navigation and user experience in the pages they are on. 7. Digital media outside the home (OOH) Recently it has become fashionable to see LED panels or some screens in elevators and buses, for example, with different advertisements. If your goal is to promote and expand your business in your geographic region, that is another way to spread your brand further. But, once again, you need to always think where your audience is and if that strategy is even interesting for your business. 8. Radio, TV, magazines, and newspapers As well as OOH digital media, promotion in vehicles of mass communication and in print media depends a lot on your type of business and the communication channels most used by your audience. Also, you need to plan also the expenses that you will have, because this type of marketing strategy, in general, requires a greater investment. 9. Events Even if your business is physical or online, making events to interact with your market is always an excellent way to also promote your brand. It is possible to perform from small events, for some company with which you want to associate, or even larger events and open to the public, in order to attract new customers and educate your audience personally. Even those who work with the Internet, everything that involves people requires empathy. That is why it is very interesting to create events designed to let people know you and even see you. Thus they will notice possibilities that, if only online, could go unnoticed. 10. Associations Making collaboration agreements, mainly in the digital market, is an effective way to increase the scope of your business. However, finding good partners and being aligned with your work model is not always an easy task. There are several types of collaboration agreements, for example: Exchange guest posts with other blogs; Collaborate on a YouTube channel (when one youtube records with another and on both channels); Co-producing ebooks or newsletters; Promote in a social network of some digital influencer. The important thing in this type of marketing strategy is that you identify partners that can help you attract more customers and for whom you can do the same, which will result in an increase in the audience of both. 11. Promotions Finally, create promotions that encourage users to buy more or bring new customers to your page. Have you already seen some Instagram profiles doing gift raffles in which you have to comment on the @ of other people who still do not know what brand? This is a marketing strategy that some profiles use to be better known and also to gain more followers. Another type of promotion you can do is up-sell, down-sell or cross-sell when a person finishes buying some of your products. In this way, it is possible that the user has interest in making another purchase on your site. How to define your marketing strategy? After having seen 11 ways to attract more customers it is important to know what you need to do to choose exactly the best marketing strategy for your business. In the end, it's not because you apply all those elements that your audience will grow. Then, before creating actions to troche and Moche in the communication channels, consider: The buyer person for whom you created your product or service; The market in which you are immersed; The trends of your area of action; What your competition has already done; The results you expect from your marketing actions; The conversion rate in each communication channel that you are using; The maximum investment you are able to make. With this information clarified you can perceive what are the strategies that are working in your business and dedicate more to those that really bring benefits. Remember: it is very important to measure everything you do to make sure that your work is not being done in vain and that you are making a profit. Web Development Company ![]() Are you ready to be an entrepreneur? You better count on these features! Thinking of undertaking? Surely, and that is that the truth is that most people have desires to own their own business, have income without having to depend on a boss and, thus, secure their future. However, not all are born with the courage and courage to take the risk and start from scratch with a new business; for that reason, in this post we are going to show you some tips to discover if you are ready or not to start a business and become once and for all a successful entrepreneur. They say that in order to undertake alone a good idea is necessary for the mind and, up to a certain point, this may be true. However, when it comes to setting up a profitable business it is necessary that the entrepreneur has something else for the business to be successful and prepare himself mentally and economically to materialize his idea in the best way. Do you want to know if you are ready to start your new business? You better have these features that we will mention below! What characteristics does someone have who is prepared to start a business? He is not afraid to risk Fear is the worst enemy for any entrepreneur. Entrepreneurship involves assuming a series of risks, especially at the economic level. However, to start a business you need to say goodbye to the fear of risking and eliminating all those negative thoughts that only fill you with insecurities and do not let you move forward. One way you can motivate yourself and leave fear behind is to surround yourself with positive people who share your same interests and review material on the Internet about motivation (such as ebooks, Youtube videos, and blogs). He has a solid idea in his mind Another feature that a person must have to start a business is a solid idea in his mind. It is not enough to have a prototype of your new business in your imagination, you need to validate if your business idea is really viable before launching yourself into the market. Answer the following questions to check that you have a solid idea: Is it possible to execute this idea taking into account your environment and resources? Is your idea easy to understand? If you were in the place of the consumer, would you buy the product and/or service that you plan to offer? If you have answered "no" to any of the previous questions, it would be interesting to review your idea and improve it to be much more solid and convincing. You already know in which specific niche you want to act Choosing a niche market is one of the most important factors for the success or failure of a new business since it is a strategic datum for the development of an action plan. For this reason, another of the characteristics that a person who wants to set up a profitable and successful business must have is to have defined the niche in which he wishes to act. He has conducted a market research Every day millions of businesses and new projects of entrepreneurship arise around the world; however, unfortunately not all of them turn out to be as successful as expected. Why does this happen? Among other reasons, the lack of market research is one of the main reasons why a business fails. Therefore, we could say that an entrepreneur prepared to start a business is one that has conducted a market research and has accurate data that ensures that your investment and business idea will be a success. Know who your competitors are (and study them) An entrepreneur prepared to start a business is one who develops the habit of being curious and investigate who their competitors are, analyzes them and finds a way to obtain a competitive advantage over them. Analyze the market and competition is essential to start a business, it does not matter if this is digital or physical. But how to study the competitors? First of all, it is necessary to have a very well defined business proposal and market niche that you intend to reach, and then filter your main competitors to visit their physical businesses (or websites in the case of digital businesses), identify your strengths, discover the best practices and based on all that information, propose something new and improved. It has been organized to dedicate time to the new business To start and start a business you need to have enough time to attend to it and fine-tune details. Therefore, we could say that another characteristic of a person who is ready to start a new business is the ability to organize and manage time. If you still do not have free time to attend your own business, start organizing! Check which are the activities that take more time in the week, lean on agendas or applications to manage your time and not forget important matters, and if you feel that the work does not allow you to attend your business, it may be time to resign! It has been planned financially to set up the business Financial planning is essential because although many say that to start you do not need money, you need at least to find someone willing to finance your project (unless you decide to invest in a digital business ). Therefore, it is necessary that before setting up your business or launching your idea of entrepreneurship you plan financially and be honest with respect to the economic resources with which you have and what you need. Prepare a list of all accounts payable: commercial premises, inventory, furniture, opening permits and municipal taxes, accounting fees, etc. This way you can know how much money you need to have so as not to accumulate debts that you can not pay on time. You can also look at financing options, such as bank loans, grants or subsidies and crowdfunding. If the business you will create is digital, it will be much easier to organize financially to do so. However, remember that at the beginning you may not have a lot of income, so it's interesting that you have some money saved to pay your basic bills. He really wants to become an entrepreneur Do you really want to become a successful entrepreneur? That is one of the most important elements to be able to set up your business and materialize that idea that comes to your mind. For a person to be successful with his new business he needs to be passionate about entrepreneurship. And we are sure that with that you can overcome any obstacle! You are willing to work hard to achieve your goals We have not yet seen the first case of success of someone who has reached their goals of entrepreneurship sitting on the couch or watching the Instagram feed all day. Therefore, another feature that a person must have to start a business is to be willing to work hard to achieve their goals. Tips for starting a business from scratch Let's see some general tips to start a business from scratch with a good start: Maintain a positive mindset Do not rule out the possibility of associating with others. They say that two heads think better than one! Plan financially. Save on what you can, avoid wasting money. Cultivate curiosity, research the market and consumer behavior. Businesses that present few risks Are you still not quite sure how to start a business and feel terror when you hear the word "start"? Do not worry, this is something more common than it seems. However, as everything in this life is something that has a solution, and in this post, we give it to you! If you are not very convinced to create a new business or you are afraid of losing your savings by undertaking, we bring you some business ideas that do not require much investment. Let's see: Offer home services One way to undertake without investing money and assuming minimal risk is to offer home services. For example, suppose you have a talent for music and know how to play the piano. You can offer your piano lessons service at home. Your clients can learn to play the instrument without having to leave the house! Create a consulting company A consulting company is also another way of undertaking with minimal risk. Suppose you have skills for finances and the organization of money. You can create a company that is dedicated to advising people about money management or also too small and medium-sized growing businesses. You can even spread your Internet advisory services and visit each client yourself and, thus, not have to invest in renting a commercial space. Create an ebook An ebook is also a good business idea for those who do not know how to start a business, how to start a business or just do not want to risk a penny of their savings since to become an info product or and create a digital book you only need your Knowledge and Internet connection. We know that you liked this idea a lot, so watch our step by step to create your own ebook and turn your knowledge to your benefit. Create an online course Online courses are fashionable, as many people today seek to learn quickly and easily. So this is an opportunity that you can take advantage of to undertake without risks. Work as an affiliate An affiliate is a professional who discloses a product of another person in exchange for commissions for each sale made. If you have some kind of influence online you can start in this type of business. The advantages are many: you do not need to invest money, or manage inventory, or create your own content. Dare to become an affiliate! Ready to start your own business? We hope that this material has been very useful. And if you need a website for your business then please contact us here ![]() To improve the conversion rates of your corporate website, you have many actions that you can take. These are obvious measures that give good results; However, many people usually lose sight of the basic points when they are led by trends, those that are present today but the next they leave. So we should investigate the best outline hones that will enhance your change rates. Draw attention Your site should emerge and catch the consideration of the general population. If this is boring, then everyone will leave after being there a few seconds. The Internet hosts endless content, so one should be one step ahead and make sure that the web design, in general, is spectacular, or the bounce rate will increase instead of the conversion rate. Your website should not capture the public's looks because of its too extravagant or ostentatious appearance. This should capture attention because it is attractive and interesting. Every detail must be perfect, and all the components of its design must fit together so that the presentation, in general, is beautiful. Simple terminology Avoid using jargon or complicated terminology that confuses the user while he tries to read the pages of your website. Use simple words that express the concepts you want to spread. Also, you must make sure that everything is explained in its entirety. Do not assume that users who visit your sites are familiar with most of the basic data associated with your goods and services. Although many may have such knowledge, there will also be those who do not, so do not leave them aside. It explains everything a person needs to know to fully understand your products or what you do. Excellent offers No cool designs and beautiful colors will replace good offers, as they really benefit the user. If they are not attractive, then it is likely that you will get a high conversion rate, no matter how beautiful the website looks. In fact, a good offer will sell itself and improve the conversion rate regardless of whether there are any deficiencies in a web. If your website is ugly and hard to navigate, your conversion rate may even improve if you have a spectacular offer that is hard to match. Always remember that there are other aspects to create good offers, which go beyond elements such as price. For example, you can offer extended warranties, better customer service, and many other things in order to make your offers better. Friendly with the user Finally, you must make your website simple so that anyone can navigate through it without much difficulty. If your website does not allow intuitive navigation, then the overall design must be adjusted until everything is presented in a simple format. ![]() When you are making a website for a business, entrepreneurship or company, it is very important to have good chances to attract the attention of potential clients. However, what ensures that a company can be found easily on the web is a complicated science. And for this, one of the most important factors in SEO, or search engine optimization, which can determine where a website appears on Google, for example. In that task, the developer has a lot to do. SEO is based on putting yourself in the user's place and asking yourself: how will my clients look for me ?. For this, there is a series of steps to follow within a website so that we are the first search result that appears to someone who is looking for a product like ours. Doing a good job to show up in the search results is very important. On the other hand, showing in the first places as a relevant result, but with a high search intention, can be difficult depending on the case: if there is no good optimization, forget it. There are many factors that are involved in the SEO of a site, such as Google's algorithm. Familiarize yourself with these terms is one of the main tasks to give effect to this aspect of the business, so we leave you here the 5 keys that will help you get the results you need. 1. Make your website mobile-responsive Probably many times you have found yourself visualizing a website on your mobile phone rather than on a desktop or laptop, and if we consider the number of existing cell phones in the universe, how can we not deduce all the people, worldwide, who see contents from cell phones. It is a trend and it is enough to review Google Analytics statistics of any site. Nowadays, many people are changing the way they see the Internet from desktop computers to mobile devices, which range from tablets to smartphones. So, if you want to take advantage of the full potential of your consumers so that they can see and use a website, do not think about it and join in: you need to design responsively. The responsive design is the technology that can detect what screen size the user needs according to their device and is able to present the page with the correct size and functions to turn the user's navigation into something completely appropriate to their conditions. The theme then is that a responsive website helps you to better categorize yourself in the world of SEO, since it decreases your bounce rate when Google takes your website as a mobile-friendly account, which for Google is important, and it values it. with a good level of quality that will be reflected in a better CTR, that is, be even better positioned in the search results, and well, we know what that means, right? 2. Keep your pages light, yes or yes The images make a site look great, but put too many on a page, or do not reduce its weight, and you'll see how the web load becomes very slow: that definitely throws down your SEO Score. A good web balances need and benefit, and in this case, the use of words instead of text in graphics makes it possible. Ensuring that your image files are small is necessary for your page to load faster. A type of web development is to resize images before uploading them to your website; When the image is already small, then upload them. Some content managers modify the size of the image but changing the width and height in the HTML: that does not take away the weight of a photo, but it will make your website noticeably slower for visitors and will remove the weight that it should have. your SEO 3. Activate cache Another way to make your page load faster is to enable the cache so that your website is remembered in the visitor's browser and as an HTML version (this is very executable with WordPress plugins, for example). This means that when a visitor returns to your site, they do not have to completely reload the page again, saving waiting time. When you develop your site, you can designate that a page is cached and how long it should be stored. Why is this so important? A website that loads slowly will be "punished" by the Google system with less quality, lower CTR and, consequently, less visibility in the searches. And what is a website without visits? 4. Move your website in the Social Media world Although it applies beyond the world of development ... When you share your website on social networks, you give your SEO a great opportunity to stand out. Make it easy by sharing especially on Facebook with people, groups or fan pages that know that they might be interested in your content, trying to place a clear link with which to access your website. It is not 100% proven, but in practice, we can all realize that good content management, on Facebook, for example, will direct visits to your website that can be transformed into conversions (when you sell a product) or a long visit (quality visit): That's good for Google! This marketing advantage must be taken with care: if you are also going to include the RSS icons on your website, always place them at the end, in the footer: 5. Strive for better usability Good SEO is not just about keywords. You must promote good experiences to those who visit you so that they really want to be in your place and come back, of course. You must ask yourself: Is my website really relevant to Google searches? Do you meet expectations? With usability, you can play many things, which obviously you should pay attention to: Content: Is your website a useful resource for potential clients? Design: Is your website well designed, as for easy navigation? Development: Can you upload your website in 2 seconds? Responsive web design: Is your web page readable and visible on a mobile phone? One metric you could check is your impact on the bounce rate. A bounce of more than 50%, will let you know that you need to give more usability to your website because people visit it, but it goes fast. A website, especially if it is a company, can have many purposes, but one of the most important is to help you start the business and, for development with SEO, you must have the mentality and security to be helping the purpose, mainly generating sales. , conversions or visits of quality that help with the fulfillment of the objectives. ![]() Having the best product or service in the world is not enough, you also have to know how to sell it. We have gathered the advice of various experts on how to do it. Make it known. The first thing to do is effectively promote the new product or service since it will not be sold. For this, it is necessary to be convincing, use elaborate arguments and be transparent at all times. Accept the failures and not get discouraged. Before succeeding, some failures often come. Therefore, despite the difficulties, it is important not to be discouraged and to continue trying to open a gap in the market. If necessary, you will have to touch some doors to seek help and collaboration and stay strong so as not to succumb. Do not be arrogant We should never lose confidence in ourselves and in the product or service we are trying to sell. But neither should you be arrogant with customers, something that would irreparably take you away. Succeed with customers Our offer should be directed to the people that really interest them. Market research and audience segmentation can be very helpful. Know the sector. There are people who launch themselves to sell products in a sector that they do not know, which usually leads to the absolute failure. To avoid this, we must first study the industry in which we want to introduce. This will give greater security and help sales. Differentiate our product Selling or launching a new product to the market is complicated, due to a large number of competitors and the variety of existing offers. Therefore, our product must have some feature that makes it really different from the others of the competition. The sales network If you already have an established distribution channel, you can take advantage to offer the new product to the clients or intermediary businesses that are part of that channel. You can also search for sellers that have a client portfolio of similar or complementary products that we want to market. Another formula is to hire sellers who go out to offer our products to consumers or other intermediary businesses. And, of course, we must place our offer on the Internet, both on our page and in others where it can be promoted. Do not spam Any help is little. It will be necessary to study the best formula to use the new technological tools and social networks to promote the products, although we will also have to be careful not to get too hasty. The heaviness or overabundance of information is not good. Be honest Do not lie or hide information to the client. It is not about cheating but about influencing the advantages of a product or service and highlighting what makes it different. This will be enough to get the attention of the public. Improve the product. If after all the attempts we can not start the sales, it will be the moment of reflection. We must study again its characteristics and the attitude of the public before them. And then simply improve it. Web Development Company ![]() Although many believe that ERP is software I would say that it is not, it is rather a set of software, hardware, and human resources. Therefore, even if we say software, we have the system in mind. The ERP is a system that allows managing all the processes of a company in a joint or integrated way. To understand it better, let's give an example. Imagine that someone in our company registers a new sale from the cashier or a POS terminal located in Seville, this operation is immediately reflected in our billing department located in Madrid and even this operation subtracts from the STOCK of the article in our management application of warehouse that is in Beijing (China). This is what represents an ERP system, efficiency, and information management and in the times we run the information is power. The power to plan, decide and manage our business more efficiently, whatever it may be. An official definition of ERP The official Wikipedia definition of an ERP is "Enterprise Resource Planning" but for example, this definition does not tell me anything, I would say that the word "planning" could be replaced perfectly by the word "planning". "management" and would be even better. Since in itself, the system has a purpose of managing in an optimal way the resources of a company ... anyway, there is more than one definition, each one understands it in its own way. What is that of ERP Modulable? An ERP is usually modulable, say you can only buy modules that we need for the company. The concept of a module within an ERP, I recommend that you understand it as a totally different application. For example below you have a typical diagram of an ERP where all the modules are perfectly integrated. This is achieved basically because there is a database that is always unified and everyone connects with it. Formerly and now central servers are still installed in a location where a database is installed (if you do not know what it is, imagine a very very large excel file) Microsoft SQL Server, Oracle, IBM DB2 etc and all are fed from there It is like the backbone of the whole system, without that data the company dies or stays paralyzed. As an advance, you can ask your future consultant, which database he uses, it is a very interesting criterion of choice. For example, solutions that are Microsoft, require Microsoft, licenses cost money. For example, MySQL (Belongs to ORACLE) is free and works on all types of machines. Returning to the topic, the ERP is something like a modular and adaptable application for each company with well-defined objectives: Optimize the processes of information management of the company. Give access to that information or share it among all the actors. Give a shorter response time for our customers. How is an ERP different from any other application? The biggest difference of an ERP Software of any other is that it is not only modulable, since infinite applications where each module costs X more money. An ERP application is also CONFIGURABLE, up to a point. What does this mean? Well, in theory, the ERP has to adapt to your business, yes or yes, and not the other way around. To understand it better, let's give an example. When you make a suit to measure, the suit obtained has to sit as a glove. If we have to put on weight to make us feel good, something has gone wrong in the process ... An ERP is like a suit of size M elastic can be stretched or contracted to suit our company. In fact, as another advance, a good criterion of selection would be to ask how many meters we have to stretch the suit to adapt it to the company or how many changes or time we need to adapt it. Time is money and the task of CONFIGURATION is normally carried out by engineers and not by tailors, the difficulty of the task is paid. Hence the cost of these systems is made by highly qualified people. |
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